Front cover image for Shakespeare, Einstein and the bottom line : the marketing of higher education

Shakespeare, Einstein and the bottom line : the marketing of higher education

Wry and insightful, Shakespeare, Einstein, and the Bottom Line takes us on a cross-country tour of the most powerful trend in academic life today--the rise of business values and the belief that efficiency, immediate practical usefulness, and marketplace triumph are the best measures of a university's success.
Print Book, English, 2004
1st Harvard University Press paperback ed View all formats and editions
Harvard University Press, Cambridge, Mass., 2004
328 pages ; 24 cm
9780674016347, 9780674011465, 0674016343, 0674011465
1016237097
Introduction : the new U
This little student went to market
Nietzsche's niche : the University of Chicago
Benjamin Rush's "brat" : Dickinson College
Star wars : New York University
The dead hand of precedent : New York Law School
Kafka was an optimist : the University of Southern California and the University of Michigan
Mr. Jefferson's "private" college : Darden Graduate School of Business Administration, University of Virginia
Rebel alliance : classics departments in the Associated Colleges of the South
The market in ideas : Columbia University and the Massachusetts Institute of Technology
The British are coming, and going : Open University
A good deal of collaboration : the University of California, Berkeley
The information technology gold rush : IT certification courses in Silicon Valley
They're all business : DeVry University
Conclusion : the corporation of learning
Originally published: 2003