Business Wargames

advertising aggressive Airbus Industrie aircraft airlines armies and companies battle battlefield brand British business combat business objectives business strategy Business Week car market Companies and armies competitive attack competitors consumer corporate cost counter counter-offensive countervalue customers defensive strategy designed developed discount distribution dominated early Economist effective electronic enemy European example executive fight firms flank positioning flanking attack force frontal attack Gillette IBM's increased industry innovative intelligence introduced Japanese logistics mainframe computer major manœuvres manufacturers market conflict market leader market position market share market-place Marks & Spencer military and business military strategy million offensive operating penetration pricing Penguin Pepsi-Cola personal computer personal computer market Philip Morris position defence Procter & Gamble profits promotion Racal radial tyre retail secure segment selling successful successfully supply tactics tyre Wall Street Journal warfare Wargames weaponry weapons Xerox