The Publishers Weekly, Volumen195F. Leypoldt, 1969 |
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Página 257
RETAILING Doubleday Signals New Era in Advertising A new venture , to create an unusual type of advertising as well as a lower rate for cooperative ads , gives promise of a Times . Not only were the ads sand- wiched in on the page , but ...
RETAILING Doubleday Signals New Era in Advertising A new venture , to create an unusual type of advertising as well as a lower rate for cooperative ads , gives promise of a Times . Not only were the ads sand- wiched in on the page , but ...
Página 33
... advertising which Simon & Schuster will consider for use of coopera- tive advertising and promotion allow- ances : ( a ) cost of advertising space in news- papers ( but only at retailer's local line rate , not national rate ) ; plus ...
... advertising which Simon & Schuster will consider for use of coopera- tive advertising and promotion allow- ances : ( a ) cost of advertising space in news- papers ( but only at retailer's local line rate , not national rate ) ; plus ...
Página 22
... advertising which Ballan- tine Books will consider for use of cooperative advertising and promotion allowances : ( a ) cost of advertising space in newspapers ( but only at retailer's local line rate , not national rate ) ; plus ac ...
... advertising which Ballan- tine Books will consider for use of cooperative advertising and promotion allowances : ( a ) cost of advertising space in newspapers ( but only at retailer's local line rate , not national rate ) ; plus ac ...
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PATHWAYS ΤΟ | 19 |
CALENDAR | 25 |
Chicagos Style Manual 12th Edition | 32 |
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