The Publishers Weekly, Volumen156F. Leypoldt, 1949 |
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Página 191
... market is through national book media . Another point of view meanwhile was be- ing set down by a man , long ... markets and the approach to them can be derived from the voluminous raw data which Media Records provides . Our June ...
... market is through national book media . Another point of view meanwhile was be- ing set down by a man , long ... markets and the approach to them can be derived from the voluminous raw data which Media Records provides . Our June ...
Página 192
... markets approached through newspapers was drastic . Bobbs - Mer- rill advertised in 23 cities in 1945 and in only 9 in 1948. Lippincott , still one of the multi- city advertisers , bought space in 47 cities in 1945 and in 20 in 1948. A ...
... markets approached through newspapers was drastic . Bobbs - Mer- rill advertised in 23 cities in 1945 and in only 9 in 1948. Lippincott , still one of the multi- city advertisers , bought space in 47 cities in 1945 and in 20 in 1948. A ...
Página 194
... markets will diminish in relative sales im- portance . For proof , I propose that publishers consult their own ... market it served . . . . Book publishers at first gave it good support . But when book sales receded in 1946 from their ...
... markets will diminish in relative sales im- portance . For proof , I propose that publishers consult their own ... market it served . . . . Book publishers at first gave it good support . But when book sales receded in 1946 from their ...
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49 Grand Rapids 49 Phil American Book announced Bantam Bks bibl Billie Burke BOOK CLUB book coverage book department book publishers book trade booksellers bookstores Bost British Brown Charles Chic Chicago cities Claff Coming August copies diagrs display Doubleday Dutton edited editors Educ Edward Ellsberg EDWIN WAY TEALE ELIZABETH GOUDGE English fair trade Harper John July Knopf linage Lippincott lished lishers Longmans Macmillan magazine maps Marshall Field Mary material ment MIKA WALTARI Miller-Tydings Miller-Tydings Act Miss Burke Miss Burke's appear Natl newspapers Norman Cousins novel October Oxford P. G. Wodehouse papers photographs picture Prentice-Hall Press bds Press pap printing promotion pseud publicity PUTNAM BEST SELLER radio Rex Stout Schopp sell September SHOLEM ASCH sold STEPHEN WISE story tion Univ Viking William Wodehouse Woodward & Lothrop write York