The Publishers Weekly, Volumen156F. Leypoldt, 1949 |
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Página 192
... advertising rates , even on a net basis , as Mr. Frederick points out . In the period studied , average newspaper milline rates , according to Editor and Publisher , rose 9.9 per cent for Sunday papers , 11.2 per cent for morning ...
... advertising rates , even on a net basis , as Mr. Frederick points out . In the period studied , average newspaper milline rates , according to Editor and Publisher , rose 9.9 per cent for Sunday papers , 11.2 per cent for morning ...
Página 194
... advertising serves a dual purpose , the agency man continues . " First , like other ad- vertising , it creates demand . Second , unlike other advertising , it is an investment to insure that leading literary mediums will continue to ...
... advertising serves a dual purpose , the agency man continues . " First , like other ad- vertising , it creates demand . Second , unlike other advertising , it is an investment to insure that leading literary mediums will continue to ...
Página 198
... advertising . The amount of space which is devoted to books is determined , in the long run , by book advertising . A newspaper may feel compelled ( and the number so compelled continues to represent a minority of United States dailies ) ...
... advertising . The amount of space which is devoted to books is determined , in the long run , by book advertising . A newspaper may feel compelled ( and the number so compelled continues to represent a minority of United States dailies ) ...
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