A few interesting things to note:

1. TRANSITION was submitted to 100 key booksellers in all parts of the country for
advance comments. 86% were tremendously favorable, 14% were not.

2. TRANSITION (according to all 100 booksellers) should be featured not as a novel
(as we had first planned) but as an autobiography-which it really is.

3. TRANSITION, therefore, will be published, advertised and featured as "a mental
autobiography".

4. TRANSITION, according to virtually all the booksellers consulted, has the intel-
lectual appeal of "The Education of Henry Adams" and "Up Stream", combined
with a spirited style that may be enjoyed by the vast novel-reading public. (This
of course proved to be the case with "The Story of Philosophy.)

5. TRANSITION will be published on Friday, September 30th; the format will be
small octavo and the price $3.00.

6. TRANSITION is being sent out, before publication date, to a select list of ministers,
educators, editors, critics, celebrities and other influential men and women-
numbering at least 500 altogether.

7. TRANSITION will be dispatched to you at once, on request, if you have not yet
received your advance copy.

8. TRANSITION is released just as "The Story of Philosophy" (at $5.00) perhaps the
trade's biggest money-maker in years, enters its 172nd thousand, a best-seller for
15 months running!

9. TRANSITION will be eagerly accepted by readers of "The Story of Philosophy",
who want to know more about Will Durant and who will welcome this new "syn-
thesis and total perspective" applied to the persistent problems of life-especially
the changes in political and religious faiths the soul-stirring flux and transition of
which Durant writes.

10. TRANSITION will be pushed forward to cumulative sales by continued and im-
pressive advertising and promotion, by imprinted circulars and post cards, by
window displays, by sermons, news articles, editorial comment, by dinner table
talk, by Will Durant's newspaper and magazine articles reaching millions, and by
his lecture tour this Fall and Winter from coast to coast and the vast attendant
publicity.

SIMON AND SCHUSTER

PUBLISHERS, NEW YORK

How does "Mind Your P's and
Q's" work?

One section of this book is printed on transparent
paper. You place the handwriting to be analyzed
under the first sheet, and note whether or not the
handwriting stays on a straight line. You mark down
Al or A2 as indicated on the diagram.

Place the specimen under the second sheet and note the size of the handwriting, marking down BI or B2-or any B up to size B7. Place it now under Sheet C, noting the C number regarding the slope of the letters.

Now under D noting the slope of the line (whether straight or up or down, and how far).

And so forth, through fourteen sheets.

You then have an analysis by sheet letter and number, which has noted almost every conceivable variation and individual characteristic in the handwriting.

Now you turn to the key section. A-1 will tell you not only what characteristics the handwriting shows, but also what it shows in combination with other characteristics that have been noted.

You go through the key section, noting all the characteristics and combinations (which run into the tens of thousands) and in five minutes have the complete report on the attributes, temperament, interests and capabilities of the person whose handwriting you have analyzed. And it works.

The Ear-Marks

of a Natural Fad!

I have just returned from a trip through the middle west. Although I don't know a blessed thing about handwriting analysis I was able. with the proof of "Mind Your P's and Q's to analyze a number of specimens submitted to me usually my readings were 90 to 97 accurate, according to the astonished and enthralled subjects!

I deciphered the traits and temperaments of clerks and customers, of errand-boys and merchant-princes. Several department store heads and buyers I read correctly from their handwriting without knowing the identity of the script before me! The manager of the book department who tried me out invariably submitted the hand-writing specimen in a mood of good-humored skepticism, and then noted my reading with enthusiastic and embarrassing applause. I was merely following the rules laid down in "Mind Your P's and Q's -the simple diagrams and transparent pages saw through everything and told all!

We shall not keep this book a secret. From the minute it first shows signs of that popularity which I believe it deserves, we shall certainly push it and advertise it to the limit.

Richard L. Simon

SIMON AND SCHUSTER

Pu

Here is an interesting letter. Mr. Jerome Meyer, needing some drawing paper for the final touches on his book, Mind Your P's and Q's, called on Saletan's Book and Stationery Store at 76th Street and Broadway, New York.

Mr. Karlin, the manager, had never heard of Mr. Jerome Meyer, but was attracted by the advance copy of the unusual-looking book under his arm. As Mr. Meyer explained it and analyzed several handwriting specimens quickly, fascinatingly and accurately-a crowd collected, including (as Mr. Karlin says) a college dean and a doctor.

After Mr. Meyer left Saletan's, the crowd stayed for more than one hour discussing Mind Your P's and Q's, and begging for copies just as soon as published.

Publication Date of "Mind Your P's and Q's" by Jerome Meyer Friday, September 16 Price: $1.50

Here are a few reasons why We believe "Mind Your P's and Q's” must go over big:

Read What They Say

ERNEST BOYD says in The New Yorker: "Mr. Wescott has proved what one suspected, that he is the most important event in American fiction since Dreiser."

LOUIS BROMFIELD says: "It is among the most beautiful books I have ever read and the truest."

The
HARPER

PRIZE

NOVEL

The

GRAND-
MOTHERS

By GLENWAY WESCOTT

ZONA GALE says: "This book is an accomplishment for American letters, for all letters; I know that it has greatness."

ANNE PARRISH says: "It is a big book. I haven't in a long time read a novel that has moved me more, or so successfully given me part of the writer's own gift of vision and feeling."

The NEW YORK TIMES says: "It is distinguished by sensitive interpretation and by fine compression, extraordinarily fine articulation, and by an even spiritual quality."

A flood of re-orders in first week ranging from
New York to San Francisco and Portland, Me.,
to El Paso, show that "The Grandmothers" is
a great seller as well as a great novel. Price $2.50

HARPER & BROTHERS

Publishers since 1817