Untold numbers of girl readers and their elders as well, will eagerly welcome this beautiful story of the Forman family and how cheery old Aunt Elsie with her mysterious secret brought romance to winsome Ray who least expected it. A tale worthy of the mature powers of the famous author of "Ester Reid," "Wise and Otherwise," "Three People," and a host of other best selling juveniles. Frontispiece in color and other illustrations by Grace Norcross Attractive Color Jacket Price $1.75 There's an old and a new market for this new PANSY story- J. B. LIPPINCOTT COMPANY Philadelphia-London RIDER PRESS, INC., NEW YORK ALFRED No intelligent citizen should fail to read this book, because it discusses with complete fairness a man who is the subject of discussion wherever thinking people congregate; and because it is also a fascinating study in contemporary politics. No intelligent booklover should fail to read this book, for it is enormously entertaining in the finest of modern biographic style. It is your duty, as the intelligent selector of their books, to recommend this book to your customers. And, lest you think we are being swept away by our own enthusiasm, we have prepared a special advance edition for booksellers, a copy of which is yours for the asking, so that you can see for yourself. E. SMITH A Critical Study by HENRY F. PRINGLE Publication September 22 404 pages, 6 x 9, a beautifully made book with an exhaustive index, $3.00. MACY-MASIUS * 551 FIFTH AVENUE NEW YORK CITY September Stokes Novels That Will Sell THE DEFENDERS By STELLA G. S. PERRY Author of "Come Home," etc. High romance and stirring action against the quaint and fascinating background of New Orleans in 1814-15. The people and the times are portrayed with completeness and reality-with all their color, passions, intrigues, their political, social and wartime interests. To be published Sept. 15 $2.00 THE DARK ROAD By HAROLD BINDLOSS Author of "Prairie Gold," etc. Jack Huysler, a young American, goes on a search for a valuable varnish gum on the Caribbean coast. The "dark road" is a jungle path, a trail of fear, with death lurking at every turn; but youth and American grit win through--with love waiting at the end of the road. To be published Sept. 8 $2.00 WHO IS THIS MAN? By ALICE MacGOWAN AND PERRY NEWBERRY Authors of "The Seventh Passenger,” etc. A story of wholesale murder and a question of mistaken identity which delays the wheels of justice-a tale in which the popular detective, Jerry Boyne, again plays an active part. To be published Sept. 15 $2.00 EMILY'S QUEST By L. M. MONTGOMERY One does not have to be familiar with the two preceding "Emily" books thoroughly to enjoy this charming story. Young Emily climbs to success as a writer but finds that, after all, there is a greater goal. Now ready $2.00 We heartily recommend the promotion material of the National Association of Book Publishers as an aid to the bookseller in increasing his business. The Publishers' Weekly, September 3, 1927. Col. CXII, No. 10. Entered as second-class matter, June 1, 1879, at the postoffice at New York. N.Y., under the Act of March 3, 1879. Subscription, Zones 1-5, $5; Zones 6-8, $5.50; Foreign. 86; 15c. a copy. R. R. Bowker Co., 62 W. 45th St., New York. London Agent, D. H. Bond, 407 Bank Chambers, Chancery Lane, Joseph C. Lincoln will cheer and delight the world anew with the latest of his ever-popular and humorous novels on September 16th when "The Aristocratic Miss Brewster" is to be published. Here is a novel in every way representative of Mr. Lincoln's work at its best. An excellent story is told, character is given very human portrayal, and jolly humor does its share. Mary Brewster is Mr. Lincoln's most delightful heroine. Here is the most heartening and laugh-producing novel Joseph C. Lincoln has ever written. $2.00 D. APPLETON AND COMPANY 35 West 32nd Street New York We are subscribers to the promotion campaign of the National Association of Book Publishers and heartily recommend their promotion material as an aid to the bookseller in increasing his business. The Latest Skippy Book [Published July 11, 1927) Always Alway! Always Belittlin' is the Skippy book which was on this summer's best seller list. [See N. Y. Herald Tribune, August 14th.] Belittlin' Always Belittlin' is the book which sold two editions in the first two weeks-and continues to sell! is the book which is being nationally advertised to the public. Belittlin' is the book which is made up of all new material and not reprinted cartoons. Always Belittlin' is the book which every reviewer praised to the skies. Always Belittlin' Always Belittlin' is the book which is going to be the big seller Always Belittlin' is the book which is going to stay on the best seller list. Have you enough copies on hand? 106 pages. Size 5 x 82. Written and THE UNICORN PRESS 5 E. 57th St., N. Y. 4 |