The Publishers Weekly, Volumen138F. Leypoldt, 1940 |
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Página 306
RECENTLY , IN PLANNING the advertising cam- paign for a forthcoming book , I asked 290 of the most prominent booksellers through- out the country to help me by suggesting the media ( both national and local ) in which the advertising ...
RECENTLY , IN PLANNING the advertising cam- paign for a forthcoming book , I asked 290 of the most prominent booksellers through- out the country to help me by suggesting the media ( both national and local ) in which the advertising ...
Página 1119
... advertising at that time . " The Beloved Returns , " Thomas Mann's new novel , was published on August 26th . Advance copies were sent to the trade , a poster and imprinted post cards . Advertising includes national media as well as in ...
... advertising at that time . " The Beloved Returns , " Thomas Mann's new novel , was published on August 26th . Advance copies were sent to the trade , a poster and imprinted post cards . Advertising includes national media as well as in ...
Página 1128
... advertising schedule for all books on this fall's list than they have had for some time , they tell us . Particular emphasis - in advertising , publicity and promotion - will be put on the big fiction title , " No Hour of History , " by ...
... advertising schedule for all books on this fall's list than they have had for some time , they tell us . Particular emphasis - in advertising , publicity and promotion - will be put on the big fiction title , " No Hour of History , " by ...
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