The Publishers Weekly, Volumen138F. Leypoldt, 1940 |
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Página 462
Regional Books Respond to Bookshop Promotion REPORTS FROM BOOKSELLERS all over the United States on their promotion of regional books indicate that they would probably agree whole- heartedly with a comment made by Helen R. Tiffany , of ...
Regional Books Respond to Bookshop Promotion REPORTS FROM BOOKSELLERS all over the United States on their promotion of regional books indicate that they would probably agree whole- heartedly with a comment made by Helen R. Tiffany , of ...
Página 543
... promotion brains and all the money they needed . Why did the campaign fail ? From it , perhaps , the book industry might learn what not to do . For a positive analogy , from which the book industry can learn constructive lessons , it ...
... promotion brains and all the money they needed . Why did the campaign fail ? From it , perhaps , the book industry might learn what not to do . For a positive analogy , from which the book industry can learn constructive lessons , it ...
Página 1128
... promotion of this book , and have supplied imprinted postcards to a number of shops in that state . The Morris Sanford Company of Cedar Rapids has special plans for promoting this title , and a fine advertising campaign has been worked ...
... promotion of this book , and have supplied imprinted postcards to a number of shops in that state . The Morris Sanford Company of Cedar Rapids has special plans for promoting this title , and a fine advertising campaign has been worked ...
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