The Publishers Weekly, Volumen160F. Leypoldt, 1951 |
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Página 2238
Promoting Technical Books BY HOWARD KLEIN Howard Klein , head of Burrows Brothers in Cleveland , contends that the objections many stores raise against carrying technical books are specious , and in the following article , he tells how ...
Promoting Technical Books BY HOWARD KLEIN Howard Klein , head of Burrows Brothers in Cleveland , contends that the objections many stores raise against carrying technical books are specious , and in the following article , he tells how ...
Página 2240
... technical books A technical book window at Brentano's , New York ,. believe that direct mail is the best type of promotion for remainders . The newspaper reaches a tremendous number of people , more than could be reached profitably by ...
... technical books A technical book window at Brentano's , New York ,. believe that direct mail is the best type of promotion for remainders . The newspaper reaches a tremendous number of people , more than could be reached profitably by ...
Página 2243
... technical writer is more than a specialist ( and only rarely less ) . He has a broad enough view of his field to see its relationships to other fields of knowledge and to the " going concern " where it applies - the home , the office ...
... technical writer is more than a specialist ( and only rarely less ) . He has a broad enough view of his field to see its relationships to other fields of knowledge and to the " going concern " where it applies - the home , the office ...
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