The Publishers Weekly, Volumen159F. Leypoldt, 1951 |
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Página 400
... advertising of books - than in any other publication . You know the reason for more advertising of books in The New York Times : more book sales in more book stores , more easily and more profitably made . The kind of sales you want and ...
... advertising of books - than in any other publication . You know the reason for more advertising of books in The New York Times : more book sales in more book stores , more easily and more profitably made . The kind of sales you want and ...
Página 865
... advertising and publicity manager . He was formerly sales promotion manager of Doubleday and Company . The views concerning the importance of the coupon in advertising expressed in the following article are his own , he says , and do ...
... advertising and publicity manager . He was formerly sales promotion manager of Doubleday and Company . The views concerning the importance of the coupon in advertising expressed in the following article are his own , he says , and do ...
Página 1054
... advertising and public relations work . SYLVESTRE C. WATKINS has resigned as manager of advertising , sales promotion and publicity for Wilcox and Follett to become circulation manager for the Johnson Pub- lishing Company , which puts ...
... advertising and public relations work . SYLVESTRE C. WATKINS has resigned as manager of advertising , sales promotion and publicity for Wilcox and Follett to become circulation manager for the Johnson Pub- lishing Company , which puts ...
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A. A. Wyn advertising Amer American April Avon Bantam Barnes & Noble Beacon Pr bibl booksellers bookstore C. C. Thomas Cambridge Univ cent Charles Chicago Christian Club color Company copies Coward-McCann Crime club Crowell diagrs Dodd Doubleday 2 50 Duell Dutton edition Edward Farrar February February 26 fiction Garden City George Grosset & Dunlap Grosset 100 Harcourt Henry Houghton House Illustrated James Jan Wiley January January 20 John Knopf Library Lippincott Longmans Macmillan March March 19 McGraw McGraw-Hill modern Morrow National novel Oxford Paul Philosophical Lib Pocket Bks Pocket Books Popular Lib Prentice-Hall printing promotion publication Pubns R. R. Bowker Random religious Rinehart Robert Scribner Simon & Schuster Sloane Smith sold spring story Straus tion titles trade Transatlantic Arts University Press West William World York 16 York City