The Publishers Weekly, Volumen139F. Leypoldt, 1941 |
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Página 1998
... advertising carried to the cus- tomer , wherever he or she may be . " It makes possible a high degree of selection in the advertising and selling process . It provides the answer , Mr. Webb contended , to the prob- lem of keeping the ...
... advertising carried to the cus- tomer , wherever he or she may be . " It makes possible a high degree of selection in the advertising and selling process . It provides the answer , Mr. Webb contended , to the prob- lem of keeping the ...
Página 2382
... advertising for a given book usually runs between 10 and 20 per cent of the amount the publisher receives . Often , if the advance interest in the book warrants , he will spend considerably more than this in his first advertisements ...
... advertising for a given book usually runs between 10 and 20 per cent of the amount the publisher receives . Often , if the advance interest in the book warrants , he will spend considerably more than this in his first advertisements ...
Página 2388
... advertising and promotion procedure . 8. Discuss the cooperation of publishers with booksellers . 9. Explain the workings of the book clubs . 10. Describe , to an interested but uninformed customer , the reasons for Fair Trade . 11 ...
... advertising and promotion procedure . 8. Discuss the cooperation of publishers with booksellers . 9. Explain the workings of the book clubs . 10. Describe , to an interested but uninformed customer , the reasons for Fair Trade . 11 ...
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Chestnut St Philadelphia | 1506 |
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