The Publishers Weekly, Volumen187F. Leypoldt, 1965 |
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Página 277
SEMINAR ON INSTITUTIONAL , LIBRARY SALES AND PROMOTION The Publishers Adclub is sponsoring a semi- nar on promotion and sales in the library and institutional markets in February . The seminar will be held in three evening sessions ...
SEMINAR ON INSTITUTIONAL , LIBRARY SALES AND PROMOTION The Publishers Adclub is sponsoring a semi- nar on promotion and sales in the library and institutional markets in February . The seminar will be held in three evening sessions ...
Página 308
... promotion fund , a fund aug- mented by contributions from publishers . Ac- cording to one of the Fort Worth booksellers , B. A. Perkins of Barber's Book Store , chair- man of the fund , the promotion was extreme- ly successful . The ads ...
... promotion fund , a fund aug- mented by contributions from publishers . Ac- cording to one of the Fort Worth booksellers , B. A. Perkins of Barber's Book Store , chair- man of the fund , the promotion was extreme- ly successful . The ads ...
Página 309
... promoting individual titles " often at the pub- lisher's request . Very seldom did the sales of an individual title pay our half of the cost of the promotion . We took our lumps and hoped that we were realizing some unmeasurable ...
... promoting individual titles " often at the pub- lisher's request . Very seldom did the sales of an individual title pay our half of the cost of the promotion . We took our lumps and hoped that we were realizing some unmeasurable ...
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