The Publishers Weekly, Volumen186F. Leypoldt, 1964 |
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Página 28
... advertising and promotion methods . Introduction by Eugene Burdick . Preface by Harry and Bonaro Overstreet . Major advertising and promotion . Ads will be scheduled in the New York Times Book Review , Chicago Tribune , San Francisco ...
... advertising and promotion methods . Introduction by Eugene Burdick . Preface by Harry and Bonaro Overstreet . Major advertising and promotion . Ads will be scheduled in the New York Times Book Review , Chicago Tribune , San Francisco ...
Página 40
... advertising person- nel . Editors , he suggested , often tend to think of advertising in terms of the total money appropriated , rather than in terms of the way it is used . To get the best results , the editor has the responsibility of ...
... advertising person- nel . Editors , he suggested , often tend to think of advertising in terms of the total money appropriated , rather than in terms of the way it is used . To get the best results , the editor has the responsibility of ...
Página 156
... Advertising in major journals in various fields of engineering including civil , industrial , mechani- cal , and chemical . Circular . SYMMETRY IN CHEMISTRY by Hans H. Jaffe and Milton Orchin . Approx . 232 pp . $ 7.50 ( tent ...
... Advertising in major journals in various fields of engineering including civil , industrial , mechani- cal , and chemical . Circular . SYMMETRY IN CHEMISTRY by Hans H. Jaffe and Milton Orchin . Approx . 232 pp . $ 7.50 ( tent ...
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