Measured Meals: Nutrition in America

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State University of New York Press, 2009 M02 18 - 224 páginas
2009 CHOICE Outstanding Academic Title

As nutritional studies proliferate, producing more and more knowledge about the connection between diet and health, Americans seem increasingly confused about what to eat to stay healthy. In Measured Meals, Jessica J. Mudry looks at the language used in the United States to communicate about health and nutrition, and reveals its effects on reframing, reshaping, and controlling what and how Americans eat. Analyzing the USDA and American federal food guidelines over the past one hundred years, Mudry shows how the language of nutrition has evolved over time. She critiques the trend of discussing food in terms of quantification—calories, vitamins, and serving sizes. She also examines how organizations such as the USDA attempt to legislate a healthy diet by mandating quantities of food based on measurable nutrients, revealing the power of language to make meaning and influence social action.
 

Contenido

How Language Shapes Food and Eating
1
From Quality to Quantity
21
Quantification as Communication Strategy
47
Visualizing Quantification
77
Criticisms of the USDA
105
Alternatives to a Discourse of Quantifi cation
137
Conclusion Rethinking Common SenseToward a Rhetoric of Eating
169
Notes
179
References
191
Index
207
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Acerca del autor (2009)

Jessica J. Mudry is Assistant Professor of Science and Technical Communication at Concordia University.

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