The Publishers Weekly, Volumen171F. Leypoldt, 1957 |
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Página 44
... selling books , no mention was made of the art of demonstra- tion , and yet this is a modern and very effective way to sell just about any item you can think of . I was shopping in the grocery store the other day , and there was a woman ...
... selling books , no mention was made of the art of demonstra- tion , and yet this is a modern and very effective way to sell just about any item you can think of . I was shopping in the grocery store the other day , and there was a woman ...
Página 16
... selling , each product's package should tell the complete story about the product . Can textbook pack- aging be adapted to do this ? WITH the trend toward self - service running high among college stores , the panel Wed- nesday ...
... selling , each product's package should tell the complete story about the product . Can textbook pack- aging be adapted to do this ? WITH the trend toward self - service running high among college stores , the panel Wed- nesday ...
Página 37
... selling Bro - Dart plastic book covers . Sydney Fisher from Reisman's in Scranton said that he has covered every book in his stock with a Bro - Dart cover and that in 90 per cent of his sales , he succeeds in selling the cover with the ...
... selling Bro - Dart plastic book covers . Sydney Fisher from Reisman's in Scranton said that he has covered every book in his stock with a Bro - Dart cover and that in 90 per cent of his sales , he succeeds in selling the cover with the ...
Contenido
promotions in Messner history | 20 |
PART 1THE SHAPE OF THE | 1 |
High I | 10 |
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advertising Amer American Book annual April April 15 Association Auntie Mame award Balt best seller bibl biography BLUE CAMELLIA Book Publishers booksellers bookstores cent Charles Chic Chicago City Club college store color committee copies Daphne du Maurier diagrs Diana Barrymore director discount discussion Doubleday edition editor English fiction footnotes Frances Parkinson Keyes George Harper House illustrations James jobbers John June Knopf Library Lippincott lishers Macmillan magazine manager maps McGraw-Hill meeting ment modern movie National NODL novel Oxford paper paperback plans president Press bds Press pap printing problems production promotion pseud publication pubn R. R. Bowker reading Review Robert S. J. Perelman Schuster selling Simon story textbook tion titles Univ University Press Viking volume Wiley William World writing York