The Publishers Weekly, Volumen120F. Leypoldt, 1931 |
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Página 1565
... Advertising Mr. Fuller Has Found That Newspaper Advertising on Books Creates the Demand to Read Much More Than to Buy Richard F. Fuller of The Old Corner Bookstore , Boston Department Store Merchandising Stephen Moore II . Maintaining a ...
... Advertising Mr. Fuller Has Found That Newspaper Advertising on Books Creates the Demand to Read Much More Than to Buy Richard F. Fuller of The Old Corner Bookstore , Boston Department Store Merchandising Stephen Moore II . Maintaining a ...
Página 1566
... advertising in our opinion brings better results in the long run for both booksellers and circulating libraries . The thirty - day life of a magazine against the few hours of a newspaper life speaks for itself . Newspapers are the ...
... advertising in our opinion brings better results in the long run for both booksellers and circulating libraries . The thirty - day life of a magazine against the few hours of a newspaper life speaks for itself . Newspapers are the ...
Página 2324
... advertising and sales strategy , as are the exploits of the most astute sales manager for a cosmetics or an automobile factory . That the campaign was successful is at- tested to by the announcement which has just appeared of the third ...
... advertising and sales strategy , as are the exploits of the most astute sales manager for a cosmetics or an automobile factory . That the campaign was successful is at- tested to by the announcement which has just appeared of the third ...
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