The Publishers Weekly, Volumen192,Temas19-25F. Leypoldt, 1967 |
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Página 38
... Advertising magazines . in technical THE TECHNOLOGY OF GRAVITY DIE CASTING by T. P. Fisher . 244 pp . $ 15 . Jan. , 50 line drawings . This volume contains metallurgical theory relevant to die cast- ing , with up - to - date techniques ...
... Advertising magazines . in technical THE TECHNOLOGY OF GRAVITY DIE CASTING by T. P. Fisher . 244 pp . $ 15 . Jan. , 50 line drawings . This volume contains metallurgical theory relevant to die cast- ing , with up - to - date techniques ...
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CHARLES SCRIBNER'S SONS New Trade Advertising and Promotion Policy for 1968 Consumer Promotion and Advertising for THE SCRIBNER LIBRARY and SELECTED TRADE BOOKS Promotion of Scribner Books to Schools , Libraries and Retail Stores ( 1968 ...
CHARLES SCRIBNER'S SONS New Trade Advertising and Promotion Policy for 1968 Consumer Promotion and Advertising for THE SCRIBNER LIBRARY and SELECTED TRADE BOOKS Promotion of Scribner Books to Schools , Libraries and Retail Stores ( 1968 ...
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... advertising is to increase the value of subsidiary rights . A good ad campaign can make it appear that " something big " is happening to a book and there- by make it attractive in the eyes of subsidiary rights purchasers . Mr. Lovitt ...
... advertising is to increase the value of subsidiary rights . A good ad campaign can make it appear that " something big " is happening to a book and there- by make it attractive in the eyes of subsidiary rights purchasers . Mr. Lovitt ...
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advertising Ages American distributor Barnes & Noble Bibl booksellers bookstores Boston chanson de geste Charles Chicago City color comp Company copies David December diagrs Don Howard Doubleday edition editor Electronic Elsevier engineering English essays FIC-M film French George graphic Grosset & Dunlap Handbook Harper illus illustrated industry Introd James JANUARY John joint author Kingsport Library literature London Macmillan 1967 magazine manager maps McGraw ment modern National novel November NOVEMBER 30 paper paperback ports Press printing problems publication Publisher's R. R. BOWKER Reprint résumé Richard Robert Sams STANFORD UNIVERSITY story textbook theory tion Title trade ture Univ University unpaged volume William writing York York City Young readers