The Publishers Weekly, Volumen117F. Leypoldt, 1930 |
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Página 2306
... advertising is now almost exclusively in literary media , to the neglect of those millions of people not now buying books . He again suggests institu- tional advertising to sell book reading in general . This is not new , and has been ...
... advertising is now almost exclusively in literary media , to the neglect of those millions of people not now buying books . He again suggests institu- tional advertising to sell book reading in general . This is not new , and has been ...
Página 2526
... advertising pay , yet he certainly would have been pleased to fill orders for another 100,000 sets at 40 % discount , be- cause there would 1930 As to the advertising possibilities for the rare book dealer : In the first place , pub ...
... advertising pay , yet he certainly would have been pleased to fill orders for another 100,000 sets at 40 % discount , be- cause there would 1930 As to the advertising possibilities for the rare book dealer : In the first place , pub ...
Página 2724
... advertising employed by the Book Clubs is one that if carried to the ultimate will destroy the confidence of the public in the bookstore , not only through destroying confidence in bookstore prices but by making the bookseller appear ...
... advertising employed by the Book Clubs is one that if carried to the ultimate will destroy the confidence of the public in the bookstore , not only through destroying confidence in bookstore prices but by making the bookseller appear ...
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