Business Wargames

aggressive Airbus Industrie aircraft airlines armies and companies battle battlefield brand business combat business objectives business strategy Business Wargames Business Week car market Companies and armies competitive attack competitors consumer corporate counter counter-offensive countervalue customers defensive strategy designed deterrent strategies developed distribution dominated early Economist effective electronic enemy equipment example executive fight firms flank positioning flanking attack force frontal attack Gillette IBM's increased industry innovative intelligence Japanese Laker Airways leadership logistics mainframe computer major manœuvres manufacturers market conflict market leader market position market share market-place Marks & Spencer military and business military strategy million offensive operating outmanœuvred penetration pricing Pepsi-Cola personal computer personal computer market position defence Procter & Gamble profits promotion Racal radial tyre razor retail secure segment selling strike successful successfully supply tactics tyre Wall Street Journal warfare Wargames weaponry weapons Xerox