Business WargamesTaylor & Francis, 1985 - 233 páginas First Published in 1985. Routledge is an imprint of Taylor & Francis, an informa company. |
Contenido
chapter | 5 |
chapter three | 19 |
chapter four | 39 |
chapter five | 71 |
chapter | 114 |
chapter seven | 129 |
chapter eight | 170 |
Glossary | 196 |
214 | |
Otras ediciones - Ver todas
Términos y frases comunes
aggressive Airbus Industrie aircraft airlines armies and companies battle battlefield brand business combat business objectives business strategy Business Wargames Business Week car market Companies and armies competitive attack competitors consumer corporate counter counter-offensive countervalue customers defensive strategy designed deterrent strategies developed distribution dominated early Economist effective electronic enemy equipment example executive fight firms flank positioning flanking attack force frontal attack Gillette IBM's increased industry innovative intelligence Japanese Laker Airways leadership logistics mainframe computer major manœuvres manufacturers market conflict market leader market position market share market-place Marks & Spencer military and business military strategy million offensive operating outmanœuvred penetration pricing Pepsi-Cola personal computer personal computer market position defence Procter & Gamble profits promotion Racal radial tyre razor retail secure segment selling strike successful successfully supply tactics tyre Wall Street Journal warfare Wargames weaponry weapons Xerox
Referencias a este libro
Dirty Business: Exploring Corporate Misconduct: Analysis and Cases Maurice Punch Vista previa limitada - 1996 |
The Systems Thinking Approach to Strategic Planning and Management Stephen Haines Vista previa limitada - 2000 |