The Publishers Weekly, Volumen177F. Leypoldt, 1960 |
Dentro del libro
Resultados 1-3 de 79
Página 72
... industry the development of the paperback concept in the last two decades . Now I'd like to get down to some specifics . First , as a committee , we recommend to the Council that next year's Marketing Com- mittee consider maintaining ...
... industry the development of the paperback concept in the last two decades . Now I'd like to get down to some specifics . First , as a committee , we recommend to the Council that next year's Marketing Com- mittee consider maintaining ...
Página 72
... industry , were discussed by several of our outside speakers . The men from the toy and record industries particularly indi- cated that in their opinion , these problems are here to stay . They felt that cut - rate dealers opened up ...
... industry , were discussed by several of our outside speakers . The men from the toy and record industries particularly indi- cated that in their opinion , these problems are here to stay . They felt that cut - rate dealers opened up ...
Página 72
... industry , covers 10 check - points . Of these , four of the most important are a consumer profile , a distribution study , a study of advertising and an analysis of the product . In outlining the subjects for inquiry under these ...
... industry , covers 10 check - points . Of these , four of the most important are a consumer profile , a distribution study , a study of advertising and an analysis of the product . In outlining the subjects for inquiry under these ...
Otras ediciones - Ver todas
Términos y frases comunes
Academic Pr advertising Amer American April April 11 Association award Bantam Barnes & Noble Berkshire bibl biography book publishing booksellers bookstores Charles Chicago copies Crime Club D. H. Lawrence diagrs dist Dodd Doubleday 095 Doubleday t)3 95 Dutton edition editor English Fawcett George Grosset Harcourt Harper Harvard Henry Holt Houghton House illus Illustrated industry Interscience Pubs James jobber John John Day joint author July July 15 June 15 June 24 Knopf Library Lippincott literature Lounz Macmillan manager maps McGraw-Hill modern National National Book Awards novel paperback Pocket Bks Popular Lib Praeger Prentice-Hall printing problems professor promotion publication pubn Pyramid Bks Random Richard Rinehart Robert story textbook Thomas tion Title trade books Translated Univ University Press Viking William Winston World writing York