The Publishers Weekly, Volumen226F. Leypoldt, 1984 |
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Página 20
... promotion and publicity manBooks . She joined the company in 1973 ager for the Grosset & Dunlap and as copy chief and was promoted to se- Play Value Books units of the young nior editor in 1977 . readers division of the Putnam ...
... promotion and publicity manBooks . She joined the company in 1973 ager for the Grosset & Dunlap and as copy chief and was promoted to se- Play Value Books units of the young nior editor in 1977 . readers division of the Putnam ...
Página 82
... promotional another 10 % to 15 % . commitment seem pretty By now each copy slim . " We hear jokes about the has cost you only about $ 6 . But the option of selfYou've not had to bother promotion is always availnewly published author who ...
... promotional another 10 % to 15 % . commitment seem pretty By now each copy slim . " We hear jokes about the has cost you only about $ 6 . But the option of selfYou've not had to bother promotion is always availnewly published author who ...
Página 24
... promotion and advertising . He was formerly director of publicity and promotion and was earlier senior publicist at Macmillan and publicist at Ballantine Books . Richard Re has been named sales manager . Before joining the company last ...
... promotion and advertising . He was formerly director of publicity and promotion and was earlier senior publicist at Macmillan and publicist at Ballantine Books . Richard Re has been named sales manager . Before joining the company last ...
Contenido
Paris | 22 |
December 14 1984Vol 226 No | 24 |
The Ins and Outs | 25 |
Derechos de autor | |
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advertising agency American Association become bestseller booksellers bookstores changes Club color copies cover customers December director display edition editor educational electronic experience fiction field French House industry interest ISBN issue January John letters Library lives look magazine major manager mass meeting ment million named notes novel offer original paperback plans present president Press problems promotion publication publishing readers recent retail returns says selection sell story success thing tion titles trade University writing York young