The Publishers Weekly, Volumen226F. Leypoldt, 1984 |
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Página 25
... agency chosen they want to see in an ad reflect their ability to work within budget limita( usually specialized book agencies for different philosophies . tions ; and ability to reach a specialized hardcovers and general agencies for pa ...
... agency chosen they want to see in an ad reflect their ability to work within budget limita( usually specialized book agencies for different philosophies . tions ; and ability to reach a specialized hardcovers and general agencies for pa ...
Página 29
... agency every step of the way . General agencies are more used to being included in the marketing process , and the paperback houses using general agencies do so . Although he includes Grayson Advertising in planning meetings and ...
... agency every step of the way . General agencies are more used to being included in the marketing process , and the paperback houses using general agencies do so . Although he includes Grayson Advertising in planning meetings and ...
Página 30
... agencies . Beyond the book business , the adShe says , " Certainly these agencies vertiser - agency relationship has been can bring a freshness to book advertis- described by advertising industry exing , but there's just so much else ...
... agencies . Beyond the book business , the adShe says , " Certainly these agencies vertiser - agency relationship has been can bring a freshness to book advertis- described by advertising industry exing , but there's just so much else ...
Contenido
Paris | 22 |
December 14 1984Vol 226 No | 24 |
The Ins and Outs | 25 |
Derechos de autor | |
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advertising agency American Association become bestseller booksellers bookstores changes Club color copies cover customers December director display edition editor educational electronic experience fiction field French House industry interest ISBN issue January John letters Library lives look magazine major manager mass meeting ment million named notes novel offer original paperback plans present president Press problems promotion publication publishing readers recent retail returns says selection sell story success thing tion titles trade University writing York young