The Publishers Weekly, Volumen226F. Leypoldt, 1984 |
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Página 25
... advertising expected of the agency , it comes to choice of an agency . Whereas publishers using general agencies have hard and softcover advertising ap- virtually every hardcover house limits a different viewpoint . What they are ...
... advertising expected of the agency , it comes to choice of an agency . Whereas publishers using general agencies have hard and softcover advertising ap- virtually every hardcover house limits a different viewpoint . What they are ...
Página 27
... advertising is like writing haioverall workload are often cited as rea- from the book or of the author . ku , ” he says . “ You are penned in and sons why many book advertisements Austen Ettinger's Jameson agency have to make do with ...
... advertising is like writing haioverall workload are often cited as rea- from the book or of the author . ku , ” he says . “ You are penned in and sons why many book advertisements Austen Ettinger's Jameson agency have to make do with ...
Página 29
... Advertising in planning meetings and recognizes the value in doing so , Paul Fedorko of Bantam describes the time problem : “ The whole process of working with an agency is complex . You meet with someone , and that someone meets with ...
... Advertising in planning meetings and recognizes the value in doing so , Paul Fedorko of Bantam describes the time problem : “ The whole process of working with an agency is complex . You meet with someone , and that someone meets with ...
Contenido
Paris | 22 |
December 14 1984Vol 226 No | 24 |
The Ins and Outs | 25 |
Derechos de autor | |
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advertising agency American Association become bestseller booksellers bookstores changes Club color copies cover customers December director display edition editor educational electronic experience fiction field French House industry interest ISBN issue January John letters Library lives look magazine major manager mass meeting ment million named notes novel offer original paperback plans present president Press problems promotion publication publishing readers recent retail returns says selection sell story success thing tion titles trade University writing York young