The Publishers Weekly, Volumen165F. Leypoldt, 1954 |
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Página 2051
... display line . In order to make this headline work , follow these rules : Promise benefits ; be brief ; use second ... DISPLAY SPACE IMMENSELY VALUABLE Window display space , Mr. Boom pointed out , is the store's most valuable space . Re ...
... display line . In order to make this headline work , follow these rules : Promise benefits ; be brief ; use second ... DISPLAY SPACE IMMENSELY VALUABLE Window display space , Mr. Boom pointed out , is the store's most valuable space . Re ...
Página 2052
... display oppor- tunities , " he advised , " on goods that do not offer at least a favorable prospect of profit- able sales volume . " RULES FOR EFFECTIVE WINDOW DISPLAYS Mr. Boom concluded by offering ten ba- sic rules for planning and ...
... display oppor- tunities , " he advised , " on goods that do not offer at least a favorable prospect of profit- able sales volume . " RULES FOR EFFECTIVE WINDOW DISPLAYS Mr. Boom concluded by offering ten ba- sic rules for planning and ...
Página 2516
... display , Monotype and Linotype Bookman . Paper : Oxford Eggshell from Bauer . Binding : Duroid . Engraver : Stoddard Engraving . Compositor , printer , binder : Colonial Press . • LARGE RUNS • We can really cut your produc- tion costs ...
... display , Monotype and Linotype Bookman . Paper : Oxford Eggshell from Bauer . Binding : Duroid . Engraver : Stoddard Engraving . Compositor , printer , binder : Colonial Press . • LARGE RUNS • We can really cut your produc- tion costs ...
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