The Publishers Weekly, Volumen156F. Leypoldt, 1949 |
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Página 574
... TRADE IS INTERESTED IN COLLECTIVE PUBLICITY The chances in Britain are probably better now than at any previous time , because the attention of the entire trade is focussed upon the problems of collective publicity and the publishers ...
... TRADE IS INTERESTED IN COLLECTIVE PUBLICITY The chances in Britain are probably better now than at any previous time , because the attention of the entire trade is focussed upon the problems of collective publicity and the publishers ...
Página 575
... Trade Commission , in the hearings on the FTC's complaint that the Book - of - the - Month Club misleadingly uses the word " free " in its ads , has finally issued his recommendations . He has urged the Commission to order the club to ...
... Trade Commission , in the hearings on the FTC's complaint that the Book - of - the - Month Club misleadingly uses the word " free " in its ads , has finally issued his recommendations . He has urged the Commission to order the club to ...
Página 576
... trade when he criticized the postal privileges given to magazines , as against books . The newly - formed Bureau of Education on Fair Trade ( PW , June 25 ) has sent out fact sheets to hundreds of editors and others , explaining the ...
... trade when he criticized the postal privileges given to magazines , as against books . The newly - formed Bureau of Education on Fair Trade ( PW , June 25 ) has sent out fact sheets to hundreds of editors and others , explaining the ...
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49 Wash advertising Albert Schweitzer Amer American book Balt best seller bibl binding biography book club Book Token book trade booksellers bookshops Booth Tarkington Bost British cent century Charles Chic Chicago cloth color Coming September Company copies designed diagrs discount Doubleday Duroid editions editor England English Farrar footnotes Garden City Gladys Hasty Carroll Harper Houston Harte illustrations Isaac Deutscher John July legibility librarians Library Macmillan maps margins mariska karasz MAX WHITE McGraw-Hill ment Miller-Tydings Act modern newspaper novel October Oxford paper Persian Pocket Bks Press printing publication published pubn R. R. Bowker Raymond Chandler reader regular price $5 sales price $4.50 sell Sept Shah Nameh SHOLEM ASCH Sloane sold story Straus tion titles type face Typographic U.S. Dept Univ University volume WEEKLY Whittlesey Whittlesey House William Yale York