VERY book dealer has a real problem in starting slowmoving books. January is the best month to do this. He features them in his show windows, he displays them on bargain tables at the front of his store but still they may fail to move. What can the dealer do in a case like this? How can he get these books out of his store, and release the investment for new business?

One answer to these questions is by featuring combinations of books instead of simply always offering books as single units. Combination offers of from three to ten books look more intriguing, arouse a lot more interest because they are offered as a coherent group and give the book dealer the chance of featuring the big savings that will be made by purchasers when they buy such groups instead of buying the various books individually.

Suppose, for instance, the book dealer finds he has a considerable number of detective stories on his shelves, in spite of the fact that such books generally sell out without much trouble. Suppose he has featured these books at reduced prices on his bargain table and in his show windows and suppose they have still failed to sell.

Books in Groups

Then suppose the dealer makes up groups of five or six of these books. Suppose he packs them neatly and attractively in a corrugated paper box so that they

can be carried handily or so that they can be shipped without repacking and suppose that he then places a price on each group that is considerably less than the cost of the books when purchased separately. Suppose, further, that he features these packed groups of detective novels on the bargain table at the front of his store. And suppose, finally, that he calls attention to them by a large placard placed beside them and reading like this:

"EXTRA SPECIAL FOR-
Shut-in folks,
Long trips,

Week-ends at your vacation cottages,
Long evenings at home,

Look at these groups of detective novels-five novels in each group all ready packed for convenient carrying or shipping.

These sets of detective novels are especially appropriate for presentation to sick. people and to shut-ins who demand something more than ordinarily interesting to take their minds off their troubles.

Each of these sets is being offered at tremendous savings over the cost of the books when purchased separately.

Buy one or more of these sets now for your own use or for presentation to friends or relatives and get the big saving by making such purchases. Buy now-these sets won't last long at these prices.