Issues Management: Corporate Public Policymaking in an Information SocietySAGE Publications, 1986 - 288 páginas In this paperback edition of a landmark volume, the authors have made the first in-depth analysis of a new management technique from the standpoint of communication theory. This book is a major contribution to the development of issues management, created for the benefit of senior executives. The authors have created a new issues management communication model, which is both an important contribution to theory and an excellent guide for the practitioner. |
Contenido
Foreword by Raymond P Ewing | 7 |
Issues Management and the Search for Order | 47 |
The Regulatory Environment of Issues Communication | 109 |
Derechos de autor | |
Otras 8 secciones no mostradas
Otras ediciones - Ver todas
Issues Management: Corporate Public Policymaking in an Information Society Robert L. Heath,Richard Alan Nelson Vista de fragmentos - 1986 |
Términos y frases comunes
Accuracy in Media action activities advocacy advertising agitators American argued Association attempt attitudes believe Bhopal broadcast chemical company's controversy corporate behavior corporate communication corporate performance corporate planning corporate responsibility corporate social responsibility costs coverage create crisis critics debate deductible Despite discussion economic effective efforts employees environment environmental executives fact fairness doctrine favorable federal Federal Communications Commission free enterprise function goals governmental Houston Post image advertising impact important increase industry infant formula involved issue advertising issues campaign issues communication issues management legislation licensee major messages Mobil Nestlé nuclear oil companies operating PACs percent political position problems public affairs public interest public opinion public policy Public Relations Journal regulation regulatory require safety special interest groups standards strategies Stridsberg targeted audiences television trends U.S. Congress understand Union Carbide Wall Street Journal