The Publishers Weekly, Volumen156;Volumen156F. Leypoldt, 1949 |
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... advertising for its product than almost any other industry . INCREASED SALES PERMIT REDUCED PRICES Any formula applied in limiting expendi- tures for advertising and promotion is not so much the result of policies of the " business ...
... advertising for its product than almost any other industry . INCREASED SALES PERMIT REDUCED PRICES Any formula applied in limiting expendi- tures for advertising and promotion is not so much the result of policies of the " business ...
Página 2065
... advertising for its product than almost any other industry . INCREASED SALES PERMIT REDUCED PRICES Any formula applied in limiting expendi- tures for advertising and promotion is not so much the result of policies of the " business ...
... advertising for its product than almost any other industry . INCREASED SALES PERMIT REDUCED PRICES Any formula applied in limiting expendi- tures for advertising and promotion is not so much the result of policies of the " business ...
Página 2065
... advertising and promotion . Since over - all advertising budgets are al- ready liberal , and since it must be recognized that individual titles do have their respective sales ceilings , it is a brave advertising man , indeed , who would ...
... advertising and promotion . Since over - all advertising budgets are al- ready liberal , and since it must be recognized that individual titles do have their respective sales ceilings , it is a brave advertising man , indeed , who would ...
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A. A. Wyn advertising Ages Amer American Book autographing best seller bibl book department book publishing Book Store Book Week booksellers bookstore Bost boys Canasta cent Charles Chic Chicago children's books Christmas color Company copies diagrs display Doubleday Dutton edition editor footnotes FREDERIC G Garden City George girl Harcourt Harper Henry Houghton Houston Harte illustrated James John John O'Hara juvenile Knopf Library Macmillan maps McGraw-Hill modern National novel November November 14 October October 15 Oxford plans Press printing promotion pseud publication pubn R. R. Bowker radio Review Robert Schuster Scribner sell September September 17 Simon Sloan sold story Street Taylor Caldwell Thomas Merton tion titles trade Univ University Viking Weekly Whittlesey Whittlesey House William writing York young