The Publishers Weekly, Volumen197,Temas1-8F. Leypoldt, 1970 |
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Página 7
... advertising which Simon & Schuster will consider for use of coopera- tive advertising and promotion allow- ances : ( a ) cost of advertising space in news- papers ( but only at retailer's local line rate , not national rate ) ; plus ...
... advertising which Simon & Schuster will consider for use of coopera- tive advertising and promotion allow- ances : ( a ) cost of advertising space in news- papers ( but only at retailer's local line rate , not national rate ) ; plus ...
Página 49
... Advertising and Other Cooperative Promotion for Dutton Adult , Juvenile and Paperback Books . This Policy is Effective Immediately . E. P. DUTTON & CO . , INC . 201 Park Avenue South New York , New York 10003 49 LARGE TYPE BOOKS IN ...
... Advertising and Other Cooperative Promotion for Dutton Adult , Juvenile and Paperback Books . This Policy is Effective Immediately . E. P. DUTTON & CO . , INC . 201 Park Avenue South New York , New York 10003 49 LARGE TYPE BOOKS IN ...
Página 85
... advertising except in the trade . " ( But then , what would become of the review media ? ) THE UNUSUAL REVIEW , It's the unusual review that affects the trade , a Harper spokesman notes . " Books that receive unusual publicity and ...
... advertising except in the trade . " ( But then , what would become of the review media ? ) THE UNUSUAL REVIEW , It's the unusual review that affects the trade , a Harper spokesman notes . " Books that receive unusual publicity and ...
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