The Publishers Weekly, Volumen166F. Leypoldt, 1954 |
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Página 2181
... ADVERTISING IS IMPORTANT Advertising to the general public is im- portant to the sale of a book , whether this be through mailing pieces or through ad- vertising in newspapers and magazines . While book advertising nowadays is in ...
... ADVERTISING IS IMPORTANT Advertising to the general public is im- portant to the sale of a book , whether this be through mailing pieces or through ad- vertising in newspapers and magazines . While book advertising nowadays is in ...
Página 2268
... advertising was Al- fred A. Knopf , Inc .; and Mr. Spier was Knopf's ad manager from 1918 to 1923 . Knopf ads in those years showed an in- creasing consciousness of the advantages of art work and headline treatment . One Knopf ...
... advertising was Al- fred A. Knopf , Inc .; and Mr. Spier was Knopf's ad manager from 1918 to 1923 . Knopf ads in those years showed an in- creasing consciousness of the advantages of art work and headline treatment . One Knopf ...
Página 2270
... advertising stressed the story aspect of the book , successfully , it seems , for in three years it had sold 24,225 copies and is still , four years after publica- tion , selling about 65 copies a month . " THE CAINE MUTINY " by Herman ...
... advertising stressed the story aspect of the book , successfully , it seems , for in three years it had sold 24,225 copies and is still , four years after publica- tion , selling about 65 copies a month . " THE CAINE MUTINY " by Herman ...
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A. A. Wyn advertising Ages Aladdin Amer American Book Balt best seller bibl biography book department book trade booksellers bookstores Bost Catholic cent Chic Chicago children's books Christmas Club College color Company copies Crowell diagrs display Dodd Doubleday Dutton edition editor fiction footnotes FREDERIC G Garden City GERTRUDE LAWRENCE Harper House illustrations James January John juvenile librarians Library Lillian Roth literary Macmillan magazine maps Mary McGraw-Hill modern National novel November October October 21 photographs picture Prentice-Hall president Press pap printing promotion pseud publication Pubns R. R. Bowker reading Review Rinehart Robert Scribner selling September Simon & Schuster sold story Thomas tion titles Tribune Magazine UNESCO Univ University Viking volume week Weekly William writing York young