The Publishers Weekly, Volumen156F. Leypoldt, 1949 |
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Página 635
... advertising dollars and the production of advertising copy . 258 pages . 52x8 . $ 3.00 Published ADVERTISING AND EDITORIAL LAYOUT By Matlack Price , Instructor , Rhode Island School of Design . A thoroughly illustrated treatise which ...
... advertising dollars and the production of advertising copy . 258 pages . 52x8 . $ 3.00 Published ADVERTISING AND EDITORIAL LAYOUT By Matlack Price , Instructor , Rhode Island School of Design . A thoroughly illustrated treatise which ...
Página 656
... advertising the various books which we carry on this sub- ject and giving this advertisement some de- gree of permanence , we prepared a booklet , as a public service , giving a brief description of the four systems and a chart showing ...
... advertising the various books which we carry on this sub- ject and giving this advertisement some de- gree of permanence , we prepared a booklet , as a public service , giving a brief description of the four systems and a chart showing ...
Página 693
... Advertising copywriting ; foreword by Walter Weir . 536p . il . O ( Prentice - Hall advertising ser . ) 49-5181 c . N.Y. , Prentice - Hall 7.65 ; text ed . , 5.75 The fundamentals of writing selling copy for advertising , and the ways ...
... Advertising copywriting ; foreword by Walter Weir . 536p . il . O ( Prentice - Hall advertising ser . ) 49-5181 c . N.Y. , Prentice - Hall 7.65 ; text ed . , 5.75 The fundamentals of writing selling copy for advertising , and the ways ...
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