The Publishers Weekly, Volumen190,Temas19-25F. Leypoldt, 1966 |
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Página 10
... ADVERTISING POLICY applying to both direct - buying and non - direct - buying retailers , covering World Bibles , Dictionaries , Trade Adult and Juvenile Books , Skira Art Books , and Meridian Books . WORLD BIBLES - World will pay 50 ...
... ADVERTISING POLICY applying to both direct - buying and non - direct - buying retailers , covering World Bibles , Dictionaries , Trade Adult and Juvenile Books , Skira Art Books , and Meridian Books . WORLD BIBLES - World will pay 50 ...
Página 28
... ADVERTISING For every $ 100 of sales , the average book- store spends $ 1.60 for advertising . In general , the higher a store's sales , the less it spends , proportionately , for advertising . Profitable stores tend to spend less than ...
... ADVERTISING For every $ 100 of sales , the average book- store spends $ 1.60 for advertising . In general , the higher a store's sales , the less it spends , proportionately , for advertising . Profitable stores tend to spend less than ...
Página 7
... Advertising Policy Statement of policy concerning cooperative advertising and promotion for the Adult and Junior Books of G. P. Putnam's Sons , Coward - McCann , Inc. , and The John Day Company , Inc. ( All of said corporations are ...
... Advertising Policy Statement of policy concerning cooperative advertising and promotion for the Adult and Junior Books of G. P. Putnam's Sons , Coward - McCann , Inc. , and The John Day Company , Inc. ( All of said corporations are ...
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