The Publishers Weekly, Volumen135F. Leypoldt, 1939 |
Dentro del libro
Resultados 1-3 de 76
Página 1757
... Advertising campaigns are often put on directly by the shoe manufacturer as they are by publishers . When the campaign is planned , the shoe manufacturer does not wait to see how many shoes will sell before he lays out plans for his ...
... Advertising campaigns are often put on directly by the shoe manufacturer as they are by publishers . When the campaign is planned , the shoe manufacturer does not wait to see how many shoes will sell before he lays out plans for his ...
Página 1893
... advertising the next step would be for a jobber or a group of publishers or a combination of advertising agencies to estab- lish a local promotion man in Chicago whose job would be not to sell books to the book- sellers but to direct ...
... advertising the next step would be for a jobber or a group of publishers or a combination of advertising agencies to estab- lish a local promotion man in Chicago whose job would be not to sell books to the book- sellers but to direct ...
Página 1899
... advertising figure for New York , you see that the publisher's advertising was low for New York , com- pared with the 31 % sales figure . If , how- ever , you take the total metropolitan area figure of 46 % for New York there is a dif ...
... advertising figure for New York , you see that the publisher's advertising was low for New York , com- pared with the 31 % sales figure . If , how- ever , you take the total metropolitan area figure of 46 % for New York there is a dif ...
Contenido
DIRECTORY OF PUBLISHERS IN THE UNITED STATES 1530 | 2042 |
R R BOWKER COMPANY | 2097 |
Booktrade Directory | 2215 |
Derechos de autor | |
Otras 3 secciones no mostradas
Otras ediciones - Ver todas
Términos y frases comunes
Adventures advertising Amer American Appleton-Century April best seller bibl Blue Ribbon Book Store booksellers Bookshop Bookstore Bost Bruce Calif catalog Charles Chic Chicago Club Clue club color copies Crime club Dept diagrs display Dodd Doran Book Shops Doubleday Dutton edition Edna Ferber Edward English Farrar & Rinehart Federal Federal Writers Frederic G Garden George Grapes of Wrath Grosset 1 00 Grosset o 75 Harcourt Harper Henry History Houghton House Illustrated Items James John June Knopf Library Lippincott Macmillan magazines maps Mary McGraw-H modern Nora Waln novel Oxford Phil picture Popular copyrights Press printed Pub'ns publication published Putnam R. R. Bowker ready Grosset Robert sell Smith story Street Sun Dial tion titles Univ Viking vols week Weekly William World's Fair write York City Zondervan