The Publishers Weekly, Volumen153F. Leypoldt, 1948 |
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Página 1705
... promotion , which steps us the cost of securing orders but has profitably increased the number of sales , too . In 1946 , says Mr. Stevenson , his operations included about $ 732,000 worth of advertising and promotion and in 1947 about ...
... promotion , which steps us the cost of securing orders but has profitably increased the number of sales , too . In 1946 , says Mr. Stevenson , his operations included about $ 732,000 worth of advertising and promotion and in 1947 about ...
Página 2238
... PROMOTION : SAMUEL RAPPORT Mr. Rapport has been studying , for the committee , advertising and promotion prac tices of retail stores , the part publishers play in this phase of bookselling , and the effectiveness of publishers ' promotion ...
... PROMOTION : SAMUEL RAPPORT Mr. Rapport has been studying , for the committee , advertising and promotion prac tices of retail stores , the part publishers play in this phase of bookselling , and the effectiveness of publishers ' promotion ...
Página 2464
... promotion work is handled through the Children's Book Council which is ably directed by Sybil Jacobsen , an experienced promotion person . Mrs. Jacobsen works un- der the guidance of a specially chosen com- mittee of editors . In brief ...
... promotion work is handled through the Children's Book Council which is ably directed by Sybil Jacobsen , an experienced promotion person . Mrs. Jacobsen works un- der the guidance of a specially chosen com- mittee of editors . In brief ...
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