The Publishers Weekly, Volumen126F. Leypoldt, 1934 |
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Página 324
... advertising as the sword- arm of his business . AS ADVERTISING agents for these publish- ers we have constantly tried to 1. Dramatize the appeal of each book , 2. Help it to find its right public , and 3. Extend its market . We are ...
... advertising as the sword- arm of his business . AS ADVERTISING agents for these publish- ers we have constantly tried to 1. Dramatize the appeal of each book , 2. Help it to find its right public , and 3. Extend its market . We are ...
Página 396
... advertisers prefer the World- Telegram in the evening , too . We carried 93 % more book advertising in the first six months of 1934 than all other New York evening newspapers combined . And * Complete survey data on request . SCRIPPS ...
... advertisers prefer the World- Telegram in the evening , too . We carried 93 % more book advertising in the first six months of 1934 than all other New York evening newspapers combined . And * Complete survey data on request . SCRIPPS ...
Página 1058
... advertising in the morning shows that the interest of book - buyers is almost equally divided between two papers ; in the evening , concentration of the bulk of book advertising in the World - Telegram shows the World - Telegram to be a ...
... advertising in the morning shows that the interest of book - buyers is almost equally divided between two papers ; in the evening , concentration of the bulk of book advertising in the World - Telegram shows the World - Telegram to be a ...
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