The Publishers Weekly, Volumen162F. Leypoldt, 1952 |
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Página 2310
... display is basically a success story and need not concern us so much as the problems of mail promotion . I like to think that good book display is part and parcel of the publisher's effort to put books of maximum visual appeal in the ...
... display is basically a success story and need not concern us so much as the problems of mail promotion . I like to think that good book display is part and parcel of the publisher's effort to put books of maximum visual appeal in the ...
Página 2311
... display jobs . And we must constantly watch the trade press for help every bookstore open- ing , closing , removal , remodeling may com- pletely change the picture of possibilities for display . Hundreds of posters are being mailed ...
... display jobs . And we must constantly watch the trade press for help every bookstore open- ing , closing , removal , remodeling may com- pletely change the picture of possibilities for display . Hundreds of posters are being mailed ...
Página 2314
... displaying posters . Sixteen of the publishers said that they instructed their salesmen to report to them whether stores had good display sense or special display re- quirements and provided posters only to stores where they knew they ...
... displaying posters . Sixteen of the publishers said that they instructed their salesmen to report to them whether stores had good display sense or special display re- quirements and provided posters only to stores where they knew they ...
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A. A. Wyn advertising Amer American Book Balt Bantam Bennett Cerf best seller bibl Book Publishers Book Trade booksellers bookstore Bost Brentano's British Bk CAINE MUTINY cent Charles Chic Chicago children's books Christmas City Club College color committee Company copies December diagrs display Doubleday Dutton edition editor English Exposition Press fair trade fiction firm footnotes FREDERIC G George Harper House illustrations issue January John juvenile Knopf Library lished lishers Macmillan maps McGraw-Hill novel November November 12 October paper-bound books Phil plans posters Prentice-Hall Press pap printing promotion pseud publication Pubns R. R. Bowker radio reading Remainder Book retail Robert Schuster Scribner sell Simon Sironia sold story Texas tion titles Tribune Magazine Univ University week Weekly William World writing York York Herald Tribune young