The Publishers Weekly, Volumen196F. Leypoldt, 1969 |
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Página 28
... advertising which Simon & Schuster will consider for use of coopera- tive advertising and promotion allow- ances : ( a ) cost of advertising space in news- papers ( but only at retailer's local line rate , not national rate ) ; plus ...
... advertising which Simon & Schuster will consider for use of coopera- tive advertising and promotion allow- ances : ( a ) cost of advertising space in news- papers ( but only at retailer's local line rate , not national rate ) ; plus ...
Página 216
... Advertising in selected media ; Christmas co - ops ; statement stuffer . Major promotion in Washington , D.C. , including a publication day party at the Smithsonian . FOLLOW THE RUNNING GRASS by Georgia McKinley ( Oct. 9 , $ 4.95 ) is a ...
... Advertising in selected media ; Christmas co - ops ; statement stuffer . Major promotion in Washington , D.C. , including a publication day party at the Smithsonian . FOLLOW THE RUNNING GRASS by Georgia McKinley ( Oct. 9 , $ 4.95 ) is a ...
Página 223
... advertising and promo- tion . Co - op advertising in Christmas book supplements . Advertising in ma- jor Christmas gift book catalogs . FIGHTING SHIPS by Richard Hough ( Oct. 29 , $ 15 ) traces the history of the fighting ship from the ...
... advertising and promo- tion . Co - op advertising in Christmas book supplements . Advertising in ma- jor Christmas gift book catalogs . FIGHTING SHIPS by Richard Hough ( Oct. 29 , $ 15 ) traces the history of the fighting ship from the ...
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W PUBLISHERS WEEKLY | 118 |
BOOKLIST IN LJ | 118 |
of contemporary fiction | 1 |
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A. A. Milne A. S. Barnes adventures advertising Ages 12 Amer American animals August Bibl biography bookstores Brinton Turkle Brown Charles children's books Christmas City comp Company copies David Doubleday edition editor Edward Gorey English essays fiction footnotes full color George girl Grosset GYO FUJIKAWA Hadle Agency Harper Holt House illus Introd James John joint author Knopf Library Lillian Hoban literature Little Macmillan maps Margaret Mahy McGraw Messner Mystery Negro novel October paperback Paul photographs picture book poems ports Praeger Prentice Press printing publication published R. R. BOWKER Random readers refs Reprint Richard Richard Cuffari Robert Santa Mouse Science September Seuss story T. Y. Crowell tion Title trade Univ University Viking Watts William World writing written and illustrated York young