The Publishers Weekly, Volumen113R. R. Bowker Company, 1928 |
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... advertising for local papers ... ( 4 ) Etching of Curwood . We will supply on request a dignified etching of James Oliver Curwood for display inside the store ... Fill out the coupon and send it to us today . Doubleday , Doran & Co ...
... advertising for local papers ... ( 4 ) Etching of Curwood . We will supply on request a dignified etching of James Oliver Curwood for display inside the store ... Fill out the coupon and send it to us today . Doubleday , Doran & Co ...
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... Advertising of Books Stanley Unwin of George Allen & Unwin , Ltd. , and author of " The Truth About Publishing " THIS article on " The Advertising of Books " grew out of a meeting of The Publicity Club of London at which the subject was ...
... Advertising of Books Stanley Unwin of George Allen & Unwin , Ltd. , and author of " The Truth About Publishing " THIS article on " The Advertising of Books " grew out of a meeting of The Publicity Club of London at which the subject was ...
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... advertising campaign . We are still left with the large majority of books with their more restricted appeal . Why cannot they be dealt with on similar lines ? Here we confront the economic problem . Every student of advertising ...
... advertising campaign . We are still left with the large majority of books with their more restricted appeal . Why cannot they be dealt with on similar lines ? Here we confront the economic problem . Every student of advertising ...
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... advertising of a book in which . there is no prior interest . At what general conclusions then is it possible to arrive ? They may , I think , be summarized as follows : 1. That the most certain knowledge of the whole question is ...
... advertising of a book in which . there is no prior interest . At what general conclusions then is it possible to arrive ? They may , I think , be summarized as follows : 1. That the most certain knowledge of the whole question is ...
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... advertising ? Is it word - of - mouth advertising ? Or is it the recommendation of booksellers ? The year's fiction success , " The Bridge of San Luis Rey " rose to attention in so startling a fashion that the Publishers ' Weekly has ...
... advertising ? Is it word - of - mouth advertising ? Or is it the recommendation of booksellers ? The year's fiction success , " The Bridge of San Luis Rey " rose to attention in so startling a fashion that the Publishers ' Weekly has ...
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