The airplane Friendship with Miss Amelia Earhart, Wilmer Stultz and Louis Gordon, landed in Burry Port, Wales, on June 18th after having crossed the Atlantic. The Friendship had been waiting at Trepassey Bay, Newfoundland, for several days for suitable weather. Miss Earhart is the first woman successfully to fly across the Atlantic. The English reception to her has been very enthusiastic.

The flight of the Friendship has a particular interest for the booktrade because of George Palmer Putnam's connection with it as American Spokesman. It was Mr. Putnam who made all the arrangements and selected Miss Earhart to make the flight when the backer, Mrs. Frederick Guest, was unable to make the trip herself and suggested that some other woman make it.

Mr. Putnam was in an excellent position to know of the details of such a flight, because of his connection with Lindbergh, Richard Byrd and the three Bremen fliers, as publisher of their books, "We," "Skyward" and "The Three Musketeers of the Air." Miss Earhart will do a book about

sponse to repeated requests from scientists, men of letters, research workers and educators, Simon and Schuster and the Forum Magazine have also decided to defer the closing date of the Francis Bacon Award for the Humanizing of Knowledge to April 15, 1929.

Donn Byrne's death deprives literature of a figure that, since the publication of "Messer Marco Polo," was an important. one. His followers will, however, be glad to know that the manuscript of another. book from his pen, "Destiny Bay," a full length story of "Irish Life," is in the hands of Little, Brown & Company and will be published by them on September 22nd. They will also publish on the same date a large paper edition limited to 350 copies.

McBride Takes Over Dodge Publishing Company

R

OBERT M. MCBRIDE & Company announce that they have reached an agreement for taking over the business of the Dodge Publishing Company, tho as a selling organization the name of the latter will be maintained. Robert

M. McBride will be head of the enlarged enterprise, and it is believed that the two lines, being in different fields, will admirably supplement each other. The field of the McBride Company has been that of fiction, biography, travel and belles lettres, it having been known especially for its travel books and for its exceptionally successful development of the sales of James Branch Cabell. In the last few years its list has been steadily enlarging, and the list contains over some 500 active titles. Recent enterprises have been the Argonaut Series, travel books, Drawings of the Great Masters, and Modern American Writer Series edited by Ernest Boyd. The firm was originally incorporated as McBride, Nast & Company in 1910, and is now located at 7 West 16th Street.

The Dodge Publishing Company has been issuing a line of bookstore staples for more than a quarter of a century, and has a large catalog of steadily selling titles. It has specialized in standard series of the old classics such as the Remarque Edition, the Craft Library, the Dodge Library, the Brown Library, Books That Inspire, etc. It has also issued a steadily revised series of books covering Wedding Books, Baby Books, Graduation Books, Gift Records, etc. Its editions of such standards as Omar Khayyam, "The Golden Treasury," "Emerson's Essays," "As a Man Thinketh," etc. have been staple sellers in scores of bookshops.

Honorary Fellowship for the

French Booktrade

THE French booktrade association is considering the formation of an Honorariat de la Librarie following the plan which the American Booksellers' Association adopted in 1921 of elections to an Honorary Fellowship of American booksellers.

The Stabilizing Tourist

THE importance of the tourist as a stabilizer of trade balances has long been. recognized in Europe but the part he plays in the commercial relations between the United States and Canada, especially since the advent of the automobile, is often overlooked.

Development Department of the Chamber In response to a request from the Civic of Commerce of the United States, Trade Commissioner Richards, at Toronto, makes the following estimates of the money spent in Canada by tourists from the United States. These are believed to be conservative. Ontario Quebec ..

Maritime Provinces Prairie Provinces British Columbia

$95,291,718

73,521,900

12,500,000

5,600,000

14,000,000

$200,913,618

A study of the tourist movement among the states in the United States is now being made by the Civic Development Department of the National Chamber with a view to ascertaining its economic effects.

Literary Magazine Discontinues WITH the current issue, Book Notes

Illustrated, which has been published for several years by Edwin Valentine Mitchell of Hartford, is discontinued, and unexpired subscriptions are being fulfilled by the Saturday Review of Literature which is adding this to its circulation of 35,000. The magazine made a real place for itself and had a flavor and literary quality that reflected Mr. Mitchell's own tastes and interests. Mr. Mitchell announces that increased activity in booksell ing and the opening of a new store have made demands on his time that prevent putting the publishing energy into Bosk Notes that would make its continuance feasible. Some day the editor hopes to come back into the field with a reincarnation of the magazine.

New Prayer Book Again Rejected

THE 1928 Prayer Book measure has

once again been rejected by the House of Commons by 266 votes to 220, or a majority of 46, after two days of debate.

Phe

AUL M. MAZUR, in an article in the American Review, explains "competition." He says,

In

"The term 'competition' in the past has been too restricted in its application. Usually, it has been limited to those business institutions which made or sold similar products to the same sales market. reality, competition exists also among those who seek to satisfy the same buyers, regardless of the product. So long as there is some limit to purchasing power, the purchase of one item withdraws funds that might have been available for some other product. With average consumers this is absolutely true. Money spent or promised for the purchase of an automobile is not available for clothes or for a radio."

This appears to be a sensible enough way of looking at it. After all, persons engaged in the same work unconsciously aid one another. If a Cadillac advertisement depicts the joys of motoring and shows to the man of limited means the need for the owning of an automobile the Ford agency in his town may be benefited by the sale. Nor does that mean that the Cadillac company's advertising is wasted, for if the new owner's income increases he may eventually be in a position to buy the higher priced automobile. The realization that this is so has caused several industries to combine in trade institutional advertising campaigns.

The advertising of an article only as an article pre-supposes a knowledge on the part of potential buyers of the uses or benefits of that merchandise. In order to introduce it to new people, "reason why" copy must be used. That type of selling appeal must show the uninitiated just what he is going to get in return for his money.

It is this path which we hope to take in our campaign to advertise BookShopping. We will keep pounding, "Go to the BookShops" in all of the copy, endeavoring to convince the casual reader that he will receive a great benefit from every such trip he takes. There are many

"angles" to a campaign of this sort but two are of outstanding value. He can be convinced of the fact that there's more pleasure and interest in books than in any of the other things for which he pays money when in search of entertainment, and he can also be convinced that the BookShopping habit will increase his value in the eyes of friends or casual or business acquaintances and associates.

It is going to take a while to do this job-and it is going to take the complete cooperation of all of these so-called "competitors" who are really not competitors at all. Judging by the manner in which orders are coming in from the bookstores, we will be able to start the campaign in September. But we are only a fifth of the way towards our quota of ten thousand copies of the Book Selection.

We have publishers' cooperation-books are coming in daily. The committee is. almost complete. It now consists of Joseph Margolies, Brentano's Marion Dodd, Hampshire Bookshop Harry Hansen

Will Durant.

One hundred booksellers have ordered two thousand books. Where are the rest of the orders?

Obscene Books Seized

A RAID by John S. Sumner, secretary of

the New York Society for the Suppression of Vice, on the Ortelius Book Shop, 134 East Eighth Street, on June15th netted 1,500 books and pictures and caused the arrest of a student, 19 years old, employed as a clerk in the store. He was accused of selling obscene literature. The proprietor of the store, John Brussell, was away on a business trip.

The whereabouts of the literature seized was kept a secret and Mr. Sumner declined to give out the names of the works. "I don't want to give them any publicity," he said.

W

OMRATH'S has opened another circulating library in Chicago in the new Lake-Michigan building at 79 East Lake Street. Irene Livingston is in charge of the new library, and she has an able assistant in Thyrza Vaughan.

SIX hundred of the city's leaders in the

arts and letters and the professions attended the banquet in honor of Oswald Garrison Villard on the tenth anniversary of his taking over the job of editing the Nation. The dinner, which was given at the Congress hotel, was sponsored by the Nation club. Among the speakers were Jane Addams of the Hull House, Professor Robert Morss Lovett of the University of Chicago, Llewellyn Jones, editor of the Chicago Evening Post literary supplement, and Dr. Louis L. Mann of Sinai temple. &

Library, and a short distance from the Newberry Library and from the Art Insti

tute.

FROM the University of Chicago Press

comes the announcement of a new "scientific" cook book. Evelyn Halliday and Isabel Noble of the university's home economics department are the authors of "The How's and Why's of Cooking," a book which the press officials say is unique in its field. This is the press' first venture with a cook book.

Also from the university press comes a timely volume, a biography of George Rogers Clark, explorer of the Northwest. Booksellers in the central states may find this of particular interest at this time because of the approaching Clark centennial to be celebrated July 4. The author of the new biography is Professor James A. James of the Northwestern University faculty.

PASCAL COVICI sang his swan song in Chicago, or rather had it sung for him, by thirteen friends who ushered him out of Chicago with a farewell dinner at the Red Star Inn. Among those present at the dinner were many whose books have been issued by Covici during his years in Chicago. Speakers included four members of the Chicago Evening Post staff: Richard Atwater, "Riq" of the "Pillar to Post"; C. J. Bulliet, art editor; Llewellyn Jones, editor of the literary supplement; and D. F. Hobelman, conductor of "The Rack." Among the others present were "K. M. S.", Kurt M. Stein, the dialect poet; Franklin Meine, the bookseller, and Francis Coughlin, editor of The Chicagoan.

LUCILE KALTENBACH, artist, for

merly of Chicago and now living in France, has an exhibit of water color paintings at Silbermann's Bookstore, 117 East Chicago Avenue.

DONN BYRNE, Irish short-story writer and novelist was killed in an automobile accident on Tuesday near his Irish residence, Coolmain Castle, at Bandon. Byrne was riding, with his secretary, in a new automobile. The steering gear was giving serious trouble and his secretary after unsuccessfully trying to persuade him to turn. back, left the car. She followed, walking and turned a corner in the road to find Byrne pinned under the car in a ditch three feet deep in water.

Byrne was born in New York during a visit of his family to this country. His real name was Brian Oswald Donn-Byrne. He was a graduate of University College, Dublin, Ireland, and studied English literature in Paris and Leipzig. He married Dorothy Mary Elizabeth Cadogen in 1911 and returned to New York the same year. His books include, "Stories Without Women," 1915; "The Strangers' Banquet," 1919; "Messer Marco Polo," 1921; "The Wind Bloweth," 1922; "Changeling," 1923; "Blind Raftery and His Wife," 1924; "O'Malley of Shanganagh,' 1925; "Hangman's House," 1926; "Brother Saul," 1927; and "Crusade," 1928. Mr. Byrne was but thirty-eight years old, having been born in 1889.

CHARLES T. MACLEAN CHARLES T. MACLEAN, editor of Popular Magazine, a Street and Smith publication, died at his home in Brooklyn on June 17th. He joined the staff of the New York Sun soon after finishing high school, and subsequently worked on the HeraldTribune and the Times. Mr. MacLean also wrote two novels, "The Mainspring," 1912 and "Here's To the Day," 1914.

MRS. ANNA CAMPBELL PALMER

MRS. ANNA CAMPBELL PALMER, who wrote "Mother's Corner," "The Summerville Prize," "Lady Gay" and "Bee Barrowcliffe's Interruption" under the name of Mrs. George Archibald, died in Elmira, N. Y., her birthplace, on June 18th. She was seventy-four years old.

Personal Notes

CONGRESSMAN DAVID J. O'CONNELL is making a tour of England, Scotland and the Emerald Isle. He will see Paris, also, before returning to his constituents in July.

HERMANN ZADEK of the Rare Book Company, New York, sailed on the Leviathan on June 16th for a business trip to England and Germany.

Business Notes

BOSTON, MASS.-Harry I. May has just purchased the business of the Ball Publishing Co. at 755 Boylston St.

NEW YORK CITY.-Martin's Book Shop (Martin Kamin, proprietor), formerly 97 Fourth Ave., has been removed to 64 West 51st St.

NEW YORK CITY.-International Art and Science Book Co. has removed from 35 Nassau St. to 192 Broadway.

PHILADELPHIA, PA.-Miriam A. Shallcross has bought the Book Shop, 5016 Frankford Avenue, from Gertrude A. Powell and will conduct it at 1610 Howarth Street.

Communication

BOOKS STOLEN

118 N. Fairchild Street, Madison, Wisc. June 20, 1928.

Editor, Publishers' Weekly:

A copy of Conrad's "The Rover" in its limited, autographed edition, and a copy of Voltaire's "Candide," illustrated and signed by Rockwell Kent has been stolen from this shop. Any assistance in locating the volumes will be very much appreciated.

HAWTHORNE BOOK SHOP.