The Publishers Weekly, Volumen156F. Leypoldt, 1949 |
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Página 736
... fact that a majority of pub- licity directors , including many of the best , are women ) must prepare releases , furnish columnists with exclusive material , cope with radio personalities of varying degrees of in- fluence and ...
... fact that a majority of pub- licity directors , including many of the best , are women ) must prepare releases , furnish columnists with exclusive material , cope with radio personalities of varying degrees of in- fluence and ...
Página 738
... fact , prefer this to the carefully clipped review , since it gives them a chance to see the entire page . A reviewer who sends two copies of his page immediately after the review is run will probably find that he is receiving more ...
... fact , prefer this to the carefully clipped review , since it gives them a chance to see the entire page . A reviewer who sends two copies of his page immediately after the review is run will probably find that he is receiving more ...
Página 739
... fact that , for the money spent , the total cost of sending out a review copy of a three - dollar novel is not over 60 cents , review copies bring them the greatest returns in terms of space and readership . " Books , however , are more ...
... fact that , for the money spent , the total cost of sending out a review copy of a three - dollar novel is not over 60 cents , review copies bring them the greatest returns in terms of space and readership . " Books , however , are more ...
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49 Wash advertising Ardyth Kennelly August best seller bibl BOOK CLUB book editor Book Publishers book review book trade booksellers bookstore Bost Boston Brown catalogs cent Chic Chicago color COSTAIN diagrs Dodd Doubleday Duell edition English fiction Garden City Grosset Harcourt Harold Harold Ober House Inherit Night John Knopf Lippincott lished lishers LITERARY Macmillan magazines maps Margaret Wise Brown Mead MISSISSIPPI FLYWAY modern mystery nonfiction novel October Oxford Phil Press pap printed publication date publicity director Pubns R. R. Bowker readers receive review copies review list Robert Robert Lewis Taylor Robert Lowry sell Sept Seven Storey Mountain sewn sheets Sloan & Pearce sold SOMERSET MAUGHAM story Street Theodor Reik tion titles trade book Univ Vermont W. H. Smith Weekly West Whittlesey William writers York young