The Publishers Weekly, Volumen187F. Leypoldt, 1969 |
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Página 60
... Promotion Planner . This is an oversize 15 - page booklet full of tips and suggestions for promoting Doubleday books ... Promotion Planners will be dis- tributed regularly throughout the year . Among the forthcoming advertising and ...
... Promotion Planner . This is an oversize 15 - page booklet full of tips and suggestions for promoting Doubleday books ... Promotion Planners will be dis- tributed regularly throughout the year . Among the forthcoming advertising and ...
Página 22
... promotion budget for each book , allowing 10 % of the wholesale price multiplied by the expected sales of the first printing . Of this , 7-8 % is allocated for initial advertising , promotion and publicity , and about 3 % is held in ...
... promotion budget for each book , allowing 10 % of the wholesale price multiplied by the expected sales of the first printing . Of this , 7-8 % is allocated for initial advertising , promotion and publicity , and about 3 % is held in ...
Página 138
... promotion , " one company's spokesman states , " this produces more sales through retail outlets than it does mail order sales . " In addition , " all our technical books that are promoted by mail are available to retail outlets at ...
... promotion , " one company's spokesman states , " this produces more sales through retail outlets than it does mail order sales . " In addition , " all our technical books that are promoted by mail are available to retail outlets at ...
Contenido
monize with the architecture of the three | 75 |
construction | 129 |
ACCORDING to answers to a PW ques | |
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Términos y frases comunes
advertising Ages American April award Bel Kaufman Bibl book publishing bookseller bookstore Boston Caldecott Medal Calif Catholic Charles Chester Springs Chicago children's books Church color Company copies Dewey Decimal Classification director dist Doubleday edition editor English essays facsims FIC-M fiction French Garden City George Harper House illus illustrations introd James John joint author Kingsport lectures Leonard Baskin Library literature London Louis Macmillan manager maps March March 29 McGraw ment National National Book Awards novel paper paperback Paul ports president Press printing promotion publication pubn R. R. Bowker Reissue resumé Richard Robert Saul Bellow Series Signet bk Smith story tion Title trade Univ University Wiley William World writing York York City Young readers