The Publishers Weekly, Volumen156F. Leypoldt, 1949 |
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Página 126
... ADVERTISING OR VICE VERSA ? There is food for thought in an article in the Harvard Business Review , " A Rationale for Advertising Expenditures , " by Sidney ... advertising copy and layout , and advertising - it is technically possible to.
... ADVERTISING OR VICE VERSA ? There is food for thought in an article in the Harvard Business Review , " A Rationale for Advertising Expenditures , " by Sidney ... advertising copy and layout , and advertising - it is technically possible to.
Página 127
... ADVERTISING OR VICE VERSA ? There is food for thought in an article in the Harvard Business Review , " A Rationale for Advertising Expenditures , " by Sidney ... advertising copy and layout , and advertising it is technically possible to.
... ADVERTISING OR VICE VERSA ? There is food for thought in an article in the Harvard Business Review , " A Rationale for Advertising Expenditures , " by Sidney ... advertising copy and layout , and advertising it is technically possible to.
Página 199
... advertising . The amount of space which is devoted to books is determined , in the long run , by book advertising . A newspaper may feel compelled ( and the number so compelled continues to represent a minority of United States dailies ) ...
... advertising . The amount of space which is devoted to books is determined , in the long run , by book advertising . A newspaper may feel compelled ( and the number so compelled continues to represent a minority of United States dailies ) ...
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