The Publishers Weekly, Volumen153F. Leypoldt, 1948 |
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Página 155
... trade leaders , sifted in the light of the widest trade experience and developed cooperatively by our many strong book trade organizations . This effort would be especially timely this year . The very getting together for such a purpose ...
... trade leaders , sifted in the light of the widest trade experience and developed cooperatively by our many strong book trade organizations . This effort would be especially timely this year . The very getting together for such a purpose ...
Página 288
... TRADE ADVERTISING AND PROMOTION DISCUSSED BY Publishers adCLUB ADVERTISING AND PROMOTION to the book trade , and problems of advance selling to the stores , were discussed at the Publishers Adclub on January 8 , at the Advertis- ing ...
... TRADE ADVERTISING AND PROMOTION DISCUSSED BY Publishers adCLUB ADVERTISING AND PROMOTION to the book trade , and problems of advance selling to the stores , were discussed at the Publishers Adclub on January 8 , at the Advertis- ing ...
Página 291
... TRADE NEEDS A PUBLIC RELATIONS CAMPAIGN Editors , the Publishers ' Weekly : May I congratulate PW on its important editorial , " The Need for Increased Coopera- tive Promotion , " in the January 10 issue of Publishers ' Weekly . The ...
... TRADE NEEDS A PUBLIC RELATIONS CAMPAIGN Editors , the Publishers ' Weekly : May I congratulate PW on its important editorial , " The Need for Increased Coopera- tive Promotion , " in the January 10 issue of Publishers ' Weekly . The ...
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A. A. Wyn advertising Amer American books Appleton-C.-C April Barnes Barnes & Noble Beechhurst best seller bibl Book Club booksellers bookstores cent Charles Chic Chicago color Columbia Company copies diagrs Dial Dodd Doubleday Dutton edition editor Edward England Erle Stanley Gardner Farrar February February 16 fiction Garden City George Grosset Grosset & Dunlap Harcourt Harper Henry Houghton House illustrations James January January 31 John Knopf Library literary Macmillan magazine March McGraw Middle West Modern Nostrand novel paper Paul plans plates Pocket Bks Pocket Books printing promotion publication Pubns R. R. Bowker Rinehart Robert Ronald Pr Scribner selling Smith sold South spring list story Straus Street Sun Dial Thomas tion titles trade Transatlantic Arts Univ University Press Viking volume Weekly Whittlesey William World writing York 19 York City Ziff-Davis