The Publishers Weekly, Volumen153F. Leypoldt, 1948 |
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Página 288
... advertising appropriations , judging from the almost complete figures available , were those for " The American Past " ( Simon and Schuster ) and " Inside U.S.A. " ( Harper ) , both in the $ 40,000 to $ 60,000 range . TRADE ADVERTISING ...
... advertising appropriations , judging from the almost complete figures available , were those for " The American Past " ( Simon and Schuster ) and " Inside U.S.A. " ( Harper ) , both in the $ 40,000 to $ 60,000 range . TRADE ADVERTISING ...
Página 1452
How Mail - Order Advertising by Publishers Helps Booksellers - Part II In the first part of his article , in the March 20 issue of PW , Mr. Schwab discussed the function of publishers ' mail - order advertising in expanding the market ...
How Mail - Order Advertising by Publishers Helps Booksellers - Part II In the first part of his article , in the March 20 issue of PW , Mr. Schwab discussed the function of publishers ' mail - order advertising in expanding the market ...
Página 1453
... advertisement gives . 4. Mail - order advertising must bring back a satisfactory part of its cost in direct results . Therefore it can ( and usually must ) use large - size space units . This permits long copy , filled with strong ...
... advertisement gives . 4. Mail - order advertising must bring back a satisfactory part of its cost in direct results . Therefore it can ( and usually must ) use large - size space units . This permits long copy , filled with strong ...
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A. A. Wyn advertising Amer American books Appleton-C.-C April Barnes Barnes & Noble Beechhurst best seller bibl Book Club booksellers bookstores cent Charles Chic Chicago color Columbia Company copies diagrs Dial Dodd Doubleday Dutton edition editor Edward England Erle Stanley Gardner Farrar February February 16 fiction Garden City George Grosset Grosset & Dunlap Harcourt Harper Henry Houghton House illustrations James January January 31 John Knopf Library literary Macmillan magazine March McGraw Middle West Modern Nostrand novel paper Paul plans plates Pocket Bks Pocket Books printing promotion publication Pubns R. R. Bowker Rinehart Robert Ronald Pr Scribner selling Smith sold South spring list story Straus Street Sun Dial Thomas tion titles trade Transatlantic Arts Univ University Press Viking volume Weekly Whittlesey William World writing York 19 York City Ziff-Davis