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"We need The Business"

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THE MAKIN' O' JOE, by Louis Matthews Sweet, is a genuine tale of "just folks," real live people of a little American town. Many a reader will find in its quaint rural characters and scenes, a picture of his own boyhood life. The central character is the "Colonel," an altogether lovable old party, whose whimsical humor, inimitable dialect, and hard Yankee common sense will endear him to as many of his countrymen as ever chuckled over the sayings and doings of David Harum, Josiah Allen, and Sam Slick, the Clockmaker. This kindly old soul, the sort you'd bet your bottom dollar on, has befriended the boy Joe, one of the good-for-nothing Orderdonks, a family utterly cast out in the opinion of the good people of Middleport. Well, the town is scandalized at the "Colonel's" hardihood in taking Joe to live with him when he tries to get a job at the general store. But the "Colonel," God bless him, sees the fine stuff in the lad, sticks by him and in THE MAKIN' O' JOE tells Joe's story with justifiable pride; how Joe won the respect of the whole town and brought to a happy outcome his romance with Mable Gilbert, daughter of the best family in town. You come away from the reading of this honest-to-goodness down-east tale with a sense of freshness and with a renewed faith in human nature and the fundamental soundness of American life. Though THE MAKIN' O' JOE is Mr. Sweet's first book, he shows himself a natural master of picturesque vocabulary, a delicious sense of the humorous and the power to create not only atmosphere but real lovable human beings. You will not forget the people of Middleport for many a long day. A sound, clean, humorous romance of American life. Color jacket.

12mo. Net $1.50

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BELIEVE YOU ME! by Nina Wilcox Putnam. Believe You Me! says Marie La Tour and you're off in the mad whirl of her confidences, related in her breezy slang with not a little common sense and shrewd insight into human nature in general and in particular as it appears in the night life of New York. If every American boy is born with the possibility of being president some day, Marie proves that the American girl has the same chance to be as famous as Mrs. Vernon Castle and then some. For Marie La Tour is now at the pinnacle of fame, as the most refined, best-dressed, A-1 professional ballroom dancer in New York. Her partner, also her fiance, wears a dress suit as if he'd been born in it. They are sought after by the exclusive supper-clubs, and become the head line attraction at the most famous Roof. Well, this same Miss La Tour began life as little Mary Gilligan of the circus, as "Ma" Gilligan, retired trapeze performer, will tell you if you drop in at their $20,000 apartment on the Drive, with the La Tour Rolls Royce waiting out in front. And by the way, don't make + mistake of thinking that Marie I doesn't pay for it all herself! 's nothing monotonous about Marie's story, no lengthy narrative, but a series of dashing episodes in which you hit the high spots of her career during the last year; the incident of the Pro-German Alligator, the Woman's Motor Corps, Welcoming home the boys, Chairwomaning the Theatrical Ladies' W. S. S. Committee, all so f inny because so true to life. With this. the most hilarious we've read in many a year, Mrs. Putnam wins first place as a write of tales of Ameri can city life. He is a book that will sell and sell for the rounds of hearty laughter in it. Clever color jacket. 12mo. Net $1.50

The Doran

Books

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LIFE CAN NEVER BE THE SAME

By W. B. Maxwell

Mr. Maxwell was at the front
during the fighting and had not
time for the telling of stories. But
the stories were there, and now
we have them, or some few of
them, in this welcome book with
its expressive title, the title of a
man who has been there and done
and seen, and for whom, indeed,
life can never be the same again.

A readable, worth-while, inter-
esting book, every page of it; a
human book through which beats
the pulse of war, heightening the
elements of character, intensifying
the situations. A book will
enjoy reading.

you

NEW YORK TIMES

Price, $1.75 net

THE BOBBS-MERRILL COMPANY, Publishers

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W

McClelland's "Office Training
and Standards"

-a book you will hear spoken of for years to come

HEN a business specialist with years of practical experience behind him, sits down to write in full detail about the subject that has occupied his close attention, one feels pretty certain that the finished product is going to be a book of unusual value.

But when 891 of the most successful business firms in the country join hands with such a specialist, revealing the most practical money-making methods and systems they have developed and used in training employees to get ahead, you will appreciate why the book will be known for years

to come.

Such a work is "Office Training and Standards." Up to the present time nothing on the subject of office practice has been produced quite like this big, 304-page volume.

What the manager wants and the

employee needs

Frank C. McClelland is the author. Mr. McClelland is famous for originating standards by which to judge the work of employees and for devising means of attaining quick promotion. He thoroughly understands office work. He knows

Shaw Standard
Business Books

Canadian Agency: Musson Book Company, Ltd., Toronto, Ontario

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