Thundering Herd A new story of the old West-of buffalo hunters and cow- You can recommend "The Thundering Herd" We are shipping books now. Have we your order? Harper & Brothers, Publishers Since 1817 49 E. 33d St., New York The Publishers' Weekly (Established 1872) Recognized as the representative journal of the bookselling and publishing interests in the United States. Contains full weekly record of American publications, all the news of interest concerning the book-trade; discussions of vital problems, lists of "Books Wanted" and "Books for Sale," etc., etc. Subscription, $5 a year in zones 1-5; $5.50 a year in zones 6-8 and Canada; to foreign countries $6 a year. Duplicate copies for clerks or library assistants at $3 ($3.50, in zones 6-8). To small libraries whose annual income is $3,000 a year or less, $3 ($3.50 in zones 6-8). BOOKSELLERS The Library Journal (Established 1876) The representative periodical in the field of library work and development. Published twice-a-month. Subscription, $5 a year, $5.50 to foreign countries; single numbers, 25 cents. Special subscription rate for small libraries where annual appropriation is $3,000 or less, $2.50. Duplicate copies for assistants, etc., $2.50. Rate to librarians whose salary is $1,500 a year or less, $2.50. The Bookman's Journal (Monthly) An illustrated magazine of literature relating to rare books and prints. Issued jointly in London by the Bookman's Journal Company, and in New York by the R. R. Bowker Co. Single copies, 50 cents; subscription, $6 a year. BOOK LISTS FOR THE RETAIL TRADE Books of the Month (Monthly) A concise shopping guide to the latest books that fits a business envelope. May be mailed with letters, bills, or statements without additional postage cost. Rates per issue on Yearly Contracts Bookshelf for Boys and Girls A carefully selected list of new and standard books for the young, edited by two children's librarians and the librarian of the Boy Scouts of America. Copies 100 200 300 Per Issue Copies Per Issue Quantity Rates: 500 1000 25.00 The Book Review (Size 6" x 9") (Imprint $1.50 extra) A literary magazine with signed reviews of Books for Boy Scouts leading titles and classified descriptive lists of the latest books, constituting a retail bookselling publication to draw trade. Issued for the nine busiest months for booksellers, omitting June, July and August. The Publishers' Weekly. December 13, 1924. Vol. CVI. No. 24. Entered as second-class matter June 1, 1879, at the post office at New York, N. Y.. under the Act of March 3. 1879. Subscription, Zones 1-5. $5; Zones 6-8, $5.50; Foreign, $6. R. R. Bowker Co., 62 W. 45th St., New York. "The well-made book costs no more The best possible book insurance WHAT would the publishers of America pay if they could secure insurance cov ering the sales of their books? This protection has not been established. But, in The Plant Complete the publishers of America are offered the best possible insurance on book production. Through the modern equipment and the expert talent in every department of our great plant, co-ordinated under one roof and management, publishers are assured of the utmost in quality, promptness and economy. Any publisher may benefit by this insurance covering book manufacture in our plant without premium. J.J. Little & Ives Company 425-435 East 24th Street, New York The Plant Complete TYPESETTING :: ELECTROTYPING :: PRINTING The PUBLISHERS' WEEKLY THE AMERICAN BOOK-TRADE JOURNAL GIRL we knew had just become en Children should be out of doors in the A gaged to a writer and was breaking daytime, but at night they should put away the news to her mother. Her mother was horrified that her daughter had turned down a soap manufacturer's son for a writer. "You'll starve to death, my child," she said in all sincerity. "People don't buy books, they borrow them, but they do buy soap." Evidently this mother had never had as a child that proud possession, a collection of books in her very own bookcase. We have friends who simply cannot sit down beside the fireside even one night a week and read. They have never got into the habit of doing so. This means that, when they were children, they probably never received books as presents, never knew the pleasures of the "Arabian Nights,' nor the "Swiss Family Robinson." You can do a great deal for the good of mankind by reminding people that books are as important as toys for the children. their toys and sit by their own hearthside and listen to father reading entrancing tales of adventure, or stories of heroes. The following displays will help you to impart new touches to your Christmas windows this year. But you should adopt for your slogan: "A Book In Every Christmas Stocking," and try to make mothers and fathers realize what a wonderful friend a book can be. Santa Setting the Example The Stamford Book Store, Stamford, Conn., placed a fireplace in its window made out of heavy cardboard and painted to resemble rough stone. Surrounding the fireplace was a genuine wooden mantelpiece holding several books, pictures and calendars, as in a real home. Under the fireplace was a cut-out of Santa, engrossed in one |