The Publishers Weekly, Volumen155F. Leypoldt |
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Página 487
... promotion costs , to do an adequate job for each title both in con- sumer advertising and in giving the dealer all ... promotion and advertising must be concen- trated on a few titles . " Sloane has a plan for concentrating adver- tising ...
... promotion costs , to do an adequate job for each title both in con- sumer advertising and in giving the dealer all ... promotion and advertising must be concen- trated on a few titles . " Sloane has a plan for concentrating adver- tising ...
Página 1728
... promotion of the title . Before the first of the year we had sold more than 5,000 copies . Within a fraction of that time , the campaign had taught us that we could build up traffic in every department , stimulate " book consciousness ...
... promotion of the title . Before the first of the year we had sold more than 5,000 copies . Within a fraction of that time , the campaign had taught us that we could build up traffic in every department , stimulate " book consciousness ...
Página 2317
... promotion which includes the handsome catalogs , decorated mail- ing and reply envelopes , all imprinted with your store name , plus order forms than for comparable promotion of your own . Moreover , with your choice of TWO COVERS by ...
... promotion which includes the handsome catalogs , decorated mail- ing and reply envelopes , all imprinted with your store name , plus order forms than for comparable promotion of your own . Moreover , with your choice of TWO COVERS by ...
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A. A. Wyn Abingdon-Cokesbury advertising Amer American April Barnes & Noble bibl booksellers bookstores cent Chanticleer Charles Chicago Club College color Columbia Cook Book copies Crime Club Crusade in Europe diagrs Dodd Doubleday Duell Duncan Hines Dutton edition editor Edwards England English Farrar February Garden City George Grosset Grosset & Dunlap Harcourt Harper Henry Houghton House Illustrated James JANUARY 29 John Joseph Knopf Library Lippincott literary Macmillan March McGraw Midwest modern N. Y. City novel Paul plans Pocket Bks Pocket Books printing promotion publication published Pubns R. R. Bowker Random Rinehart Robert Schuster Scribner sell Sloane Smith sold spring story Straus Thomas tion titles trade Transatlantic Arts Univ University Press Viking volume WEEKLY West Whittlesey Wiley William World writing York 19 Ziff-Davis