The Publishers Weekly, Volumen160F. Leypoldt, 1951 |
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Página 1961
... promotion and advertising , the map reproduced at the beginning of this article . The sketch map appears on one of two standing plates which are used as conven- Washington newspapers and in specialized publications . For newspaper ...
... promotion and advertising , the map reproduced at the beginning of this article . The sketch map appears on one of two standing plates which are used as conven- Washington newspapers and in specialized publications . For newspaper ...
Página 2185
... promotion when first published . But gen- erally speaking such books fall within limited categories ( sex , sensation , mysteries ) ; they still leave it up to the original publisher and the promotion job he does to make the author of a ...
... promotion when first published . But gen- erally speaking such books fall within limited categories ( sex , sensation , mysteries ) ; they still leave it up to the original publisher and the promotion job he does to make the author of a ...
Página 2264
... promotion of this book has been almost exclusively by direct mail , Macmil- lan considers the relation of direct to total sales particularly interesting . In the year of publication , nearly 50 per cent of the sales were direct returns ...
... promotion of this book has been almost exclusively by direct mail , Macmil- lan considers the relation of direct to total sales particularly interesting . In the year of publication , nearly 50 per cent of the sales were direct returns ...
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